Principal, Ad Tech Enablement

Adobe Inc.; San Francisco (CA); On-site; USD 180,000 - 277,750; Full time

Benefits offered by this job

Equity compensation

Long-term incentives

Career development

Job summary

Adobe Inc. in San Francisco is seeking a senior leader to own and evolve AI-powered ad-tech solutions across the global marketing and media ecosystem.

This role drives end-to-end ad trafficking, taxonomy, metadata tracking, and analytics, coordinating across finance, data engineering, and creative teams. The role emphasizes scalable ad-tech capabilities, global rollout, and collaboration with Adobe's internal teams to reduce manual steps through automation and GenAI-enabled tooling.

Qualifications

• 13+ years in programmatic/digital ad operations including trafficking, ad server management (Flashtalking), tagging/measurement (Adobe Launch), and metadata/taxonomy.
• Demonstrated experience delivering and scaling AI and automation solutions in media operations.
• Proven track record of global tool rollouts across agencies, buying desks, analytics, finance, and creative.
• Strong project management: requirements documentation, workback schedules, cross-functional alignment, and playbook creation.
• Advanced analytics experience: MTA, large-scale datasets (Databricks a plus), working with log-level data and translating data into actionable insights.
• Experience with workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows.
• Experience with DSPs, social buying platforms, and search engines from an ops and data perspective.

Responsibilities

• Develop, productize, and operate capabilities based on artificial intelligence for end‑to‑end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy.
• Generation, campaign QA, and media activation to reduce manual setup and human error.
• Produce GenAI‑powered taxonomy and naming convention solutions; maintain and iterate on them as standards evolve.
• Lead integration of adopted tools into the existing tech stack, ensuring compatibility with data pipelines, taxonomy standards, and team workflows. Develop playbooks and rollout schedule.
• Act as a technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections.
• Continuously research and evaluate industry‑standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation).
• Provide internal product feedback as a leader for Adobe‑on‑Adobe.

Skills

Programmatic ad ops

AI/Automation

Global rollout

Data analytics

Jira/Workfront

Flashtalking

Adobe Launch

Databricks

Tools

Flashtalking

Adobe Launch

Databricks

Jira

Workfront

Job description

The Opportunity

A new era integral senior role on our Global Marketing Organization! This person owns, operates, and continuously evolves AI‑powered and automated solutions across the ad‑tech ecosystem including ad trafficking, taxonomy creation, metadata tracking, media activation, analytics and finance handoff. This role evaluates and adopts outstanding industry tools – integrating them into our global media ecosystem where appropriate – while also producing custom solutions where gaps exist. The person owns scalable ad‑tech capabilities as the primary product owner. They are responsible for global rollout across media strategy, buying desks, data analysis, asset creation, and financial teams.

What you’ll Do

• Develop, productize, and operate capabilities based on artificial intelligence for end‑to‑end ad trafficking (across DSPs, social platforms and AdCloud), metadata/taxonomy.
• Generation, campaign QA, and media activation to reduce manual setup and human error.
• Produce GenAI‑powered taxonomy and naming convention solutions; maintain and iterate on them as standards evolve.
• Lead integration of adopted tools into the existing tech stack, ensuring compatibility with data pipelines, taxonomy standards, and team workflows. Develop playbooks and rollout schedule.
• Act as a technical liaison across media, data engineering, and finance to reduce friction at key workflow intersections.
• Continuously research and evaluate industry‑standard ad tech, AI, and automation tools already in market (e.g., trafficking agents, GenAI metadata tools, analytics platforms, workflow automation).
• Provide internal product feedback as a leader for Adobe‑on‑Adobe.

What you need to succeed

• 13+ years in programmatic/digital ad operations: trafficking, ad server management (Flashtalking experience), tagging/measurement (Adobe Launch experience), metadata/taxonomy, and end‑to‑end ad serving.
• Demonstrated experience delivering and scaling AI and automation solutions in media operations – not just evaluating them.
• Proven track record of global tool rollouts across multi‑functional teams (agencies, buying desks, analytics, finance, creative).
• Strong project management: requirements documentation, workback schedules, cross‑functional alignment, and playbook creation.
• Advanced analytics experience: MTA, large‑scale datasets (Databricks a plus), working with log‑level data and translating data into actionable insights.
• Advanced proficiency in workflow/ticketing platforms (Jira, Workfront, or equivalent); experience designing automated intake workflows.
• Experience with DSPs, social buying platforms, and search engines from an ops and data perspective.

Expected Pay Range:

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $138,600 – $277,750 annually. Pay within this range may vary by location and may also depend on job‑related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $191,800 – $277,750.

In New York, the pay range for this position is $191,800 – $277,750.

In addition, certain roles may be eligible for long‑term incentives in the form of a new‑hire equity award.

Equal Employment Opportunity

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [e-mail] or call +1 408‑536‑3015.

State‑Specific Notices

California

Fair Chance Ordinances: Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado

Application Window Notice: If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts

Massachusetts Legal Notice: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.