Gerente general de marketing

Confidential Careers; United States; Remote; USD 150,000 - 200,000; Full time

Job summary

Confidential Careers is seeking a strategic marketing leader to guide data-driven transformation, analytics, and AI applications across marketing and growth initiatives.

The Manager of Marketing, Data & Predictive Analytics will partner with executive leadership to translate insights into measurable revenue improvements, optimize investments, and build a scalable data ecosystem that fuels customer acquisition and retention.

Qualifications

• 10+ years in marketing strategy, transformation, analytics, or commercial strategy.
• Big Four consulting experience preferred (management-level).
• Proven ability to translate complex data into growth strategies and ROI.
• Strong leadership, stakeholder management, and cross-functional collaboration.

Responsibilities

• Define and execute the marketing strategy aligned with data-driven growth initiatives.
• Lead predictive analytics, customer intelligence, and AI-driven marketing solutions.
• Build and scale a data-driven marketing ecosystem with BI, CRM, and marketing automation.

Job description

Are you a strategic marketing leader who believes that data, advanced analytics, and artificial intelligence are the key drivers of sustainable business growth?

We are looking for a highly analytical and results-driven Manager of Marketing, Data & Predictive Analytics to lead our marketing transformation and accelerate business growth through data-driven decision-making, predictive modeling, and advanced customer intelligence. The ideal candidate will bring a strong background in strategic consulting, preferably from a Big Four firm (Mckenzie, Bain, BCG, Deloitte, PwC, EY, or KPMG), combined with hands-on experience in marketing strategy, advanced analytics, AI-driven solutions, and commercial transformation. This is a leadership opportunity for someone who can bridge the gap between business strategy, technology, and data science, translating complex analytical insights into measurable business outcomes.

Your Mission

Lead the evolution of our marketing function into a predictive, data-driven growth engine by leveraging advanced analytics, artificial intelligence, and customer intelligence to anticipate market trends, optimize commercial investments, and maximize customer lifetime value. You will play a critical role in shaping our growth strategy, identifying new business opportunities, and driving measurable improvements in customer acquisition, retention, revenue, and profitability.

Key Responsibilities

Strategic Marketing & Business Growth

Define and execute the overall marketing strategy, aligning business objectives with data-driven growth initiatives. Identify new market opportunities, optimize marketing investments, and partner with executive leadership to drive sustainable revenue growth.

Advanced Analytics & Predictive Modeling

Lead the development and implementation of predictive models to anticipate customer behavior, forecast demand, identify churn risks, optimize customer segmentation, and maximize customer lifetime value (CLV). Leverage statistical modeling, machine learning, and AI to transform complex datasets into actionable commercial strategies.

Data-Driven Marketing Transformation

Build and scale a data-driven marketing ecosystem by integrating customer intelligence, business intelligence, CRM, marketing automation, and advanced analytics capabilities. Establish a culture of evidence-based decision-making, ensuring that marketing initiatives are supported by reliable data, measurable KPIs, and predictive insights.

Artificial Intelligence & Marketing Innovation

Identify and implement AI-powered solutions to improve customer acquisition, personalization, campaign effectiveness, and marketing efficiency. Drive innovation through predictive analytics, marketing mix modeling, customer propensity models, and next-best-action strategies.

Marketing Performance & ROI Optimization

Develop advanced measurement frameworks to evaluate marketing effectiveness, customer acquisition costs, conversion rates, retention, and return on marketing investment. Apply attribution modeling, experimentation, and scenario analysis to optimize resource allocation and maximize incremental business impact.

Executive Leadership & Cross-Functional Collaboration

Lead multidisciplinary teams across marketing, analytics, data science, and digital transformation. Partner closely with the CEO, commercial leadership, finance, technology, and data teams to translate strategic priorities into measurable business outcomes. Present complex analytical findings and strategic recommendations to senior executives, influencing key business decisions.

What We’re Looking For

Professional Background

10+ years of professional experience in marketing strategy, business transformation, advanced analytics, or commercial strategy. Strong consulting background, preferably with experience at Deloitte, PwC, EY, or KPMG, ideally at Manager, Senior Manager, Director, or equivalent level. Proven experience leading large-scale marketing transformation, data analytics, or customer intelligence initiatives. Demonstrated ability to translate complex business challenges into structured analytical solutions and actionable growth strategies. Experience managing multidisciplinary teams and influencing C-level stakeholders.

Technical & Analytical Expertise

Strong understanding of predictive analytics, statistical modeling, machine learning, and AI applications in marketing. Experience with customer segmentation, churn prediction, propensity modeling, demand forecasting, and customer lifetime value optimization. Knowledge of marketing attribution, marketing mix modeling (MMM), experimentation, and ROI optimization. Familiarity with modern data and analytics ecosystems, including SQL, Python, Power BI, Tableau, and cloud-based analytics platforms. Experience with CRM, customer data platforms (CDPs), and marketing automation technologies. Ability to connect advanced analytical capabilities with strategic business objectives and measurable financial results.

Leadership & Business Skills

Strategic mindset with strong commercial and financial acumen. Exceptional analytical thinking and structured problem-solving capabilities. Executive-level communication and stakeholder management skills. Proven ability to lead organizational change and build high-performing teams. Strong ownership mentality, entrepreneurial thinking, and a results-oriented approach.

What Success Looks Like

Success in this role will be measured by your ability to transform data into a sustainable competitive advantage, deliver measurable revenue and profitability improvements, increase marketing investment efficiency, and establish predictive analytics as a core capability within our commercial strategy. We are looking for a leader who can go beyond traditional marketing execution to anticipate customer needs, shape future demand, and drive business decisions through advanced analytics and AI.

Ready to Make an Impact?

If you have a strong strategic consulting background, a passion for data and predictive analytics, and the ambition to redefine how marketing drives business growth, we would love to hear from you.