Geospatial Customer Analytics Specialist

Accenture Federal Services; Washington; On-site; USD 67,000 - 145,000; Full time

Job summary

Accenture Federal Services is seeking a Customer Analytics Specialist to interpret user interactions and transform data into insights that guide decisions. You will build and maintain reporting that covers customer behavior across digital platforms, using geospatial analytics to reveal regional trends and inform personalized strategies.

You will audit tracking patterns, collaborate with marketing and product teams, and translate complex data into strategic recommendations to enhance user

Qualifications

• Ability to analyze complex data sets and build clear reports on customer engagement trends.
• Experience using geospatial data to inform regional strategies and localized actions.
• Proficiency in Google Analytics reporting and related analytics platforms.

Responsibilities

• Develop and maintain robust reporting systems capturing customer behaviors across digital platforms.
• Audit and improve tracking patterns to ensure accurate data collection across touchpoints.
• Collaborate with marketing, product, and technical teams to translate data into actionable recommendations.
• Document analytics updates and support usability testing to improve customer engagement.

Skills

Geospatial analytics

Google Analytics Reporting

Qualtrics/Medallia

Auditing tracking patterns

Data storytelling

Cross-functional collaboration

Usability testing support

Customer engagement analytics

Job description

Accenture Federal Services is seeking a Customer Analytics Specialist to interpret user interactions and transform data into insights that guide decisions. You will build and maintain reporting that covers customer behavior across digital platforms, using geospatial analytics to reveal regional trends and inform personalized strategies.

You will audit tracking patterns, collaborate with marketing and product teams, and translate complex data into strategic recommendations to enhance user