Customer Analytics Specialist

Accenture Federal Services; Washington; On-site; USD 67,000 - 145,000; Full time

Job summary

Accenture Federal Services is seeking a Customer Analytics Specialist to interpret user interactions and transform data into insights that guide decisions. You will build and maintain reporting that covers customer behavior across digital platforms, using geospatial analytics to reveal regional trends and inform personalized strategies.

You will audit tracking patterns, collaborate with marketing and product teams, and translate complex data into strategic recommendations to enhance user

Qualifications

• Ability to analyze complex data sets and build clear reports on customer engagement trends.
• Experience using geospatial data to inform regional strategies and localized actions.
• Proficiency in Google Analytics reporting and related analytics platforms.

Responsibilities

• Develop and maintain robust reporting systems capturing customer behaviors across digital platforms.
• Audit and improve tracking patterns to ensure accurate data collection across touchpoints.
• Collaborate with marketing, product, and technical teams to translate data into actionable recommendations.
• Document analytics updates and support usability testing to improve customer engagement.

Skills

Geospatial analytics

Google Analytics Reporting

Qualtrics/Medallia

Auditing tracking patterns

Data storytelling

Cross-functional collaboration

Usability testing support

Customer engagement analytics

Job description

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people.Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.

Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.

Join us to drive positive, lasting change that moves missions and the government forward!

As a Customer Analytics Specialist, you will be at the forefront of interpreting user interactions and transforming raw data into meaningful insights that drive business decisions. Your primary responsibility will be to develop andmaintainrobust reporting systems that capture the full spectrum of customer behaviors across digital platforms. Leveraging advanced geospatial analytics, you will uncover regional trends and usage patterns, enabling the business to personalize experiences and target strategies more effectively. You will also be tasked with conducting deep-dive analyses, ensuring that every stakeholder has access to clear, actionable information about how customers engage with products and services.

The work:

In this role, you may work with tools such as Google Analytics, Qualtrics, Medallia, and other similar platforms tomonitorandoptimizetracking infrastructure. Your technicalexpertisewill be essential in auditing existing tracking patterns, implementing improvements, and guaranteeing the accuracy of data collection across all digital touchpoints. Collaborating closely with marketing, product, and technical teams, you will translate complex behavioral data into strategic recommendations that enhance user journeys and support businessobjectives. Your experience in customer behavior measurement, geospatial data analysis, and actionable insight translation will be crucial as you lead initiatives to document analytics updates, support usability testing, and drive continuous improvement in customer engagement and satisfaction.

Here is what you need:

• Proven ability to analyze complex data sets and build comprehensive, easy-to-understand reports that highlight customer engagement trends
• Experience utilizing Geospatial (GEO) data analytics and location-based data to identify regional customer behaviours and inform localized business strategies
• Proficiency in Google Analytics Reporting
• Hands-on experience with Qualtrics, Medallia, or similar customer experience analytics platforms
• Strong technical aptitude for auditing, refining, and improving tracking patterns to ensure precise monitoring of user interactions across platforms
• Capability to translate raw analytics and behavioural data into strategic, actionable recommendations for cross-functional product and design teams
• Experience leading activities related to the collection, review, and analysis of customer engagement data
• Ability to support usability testing analysis by integrating customer engagement metrics
• Ownership of documentation and updates to analytics collection metrics to improve customer engagement and satisfaction

Bonuspointsif you have:

• Experience with advanced geospatial analytics tools (e.g., ArcGIS, QGIS, or similar)
• Familiarity with tag management systems (e.g., Google Tag Manager, Tealium)
• Experience implementing or optimizing multi-touch attribution models
• Certification in Google Analytics or similar analytics platforms
• Experience with A/B testing platforms and methodologies
• Familiarity with data visualization tools (e.g., Tableau, Power BI, Looker)
• Experience working in cross-functional teams within agile environments

As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.

The pay range for the states of California, Colorado, Hawaii, Illinois, Maine, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Virginia, Washington, and the District of Columbia, and the city of Cleveland is:

$67,000—$144,500 USD

What We Believe

As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on.

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. For details, view a copy of the Accenture Federal Services Equal Opportunity Policy Statement.

Accenture Federal Services is an Equal Employment Opportunity employer. Additionally, as an Affecte

Requesting An Accommodation

Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you **** are being considered for employment opportunities with Accenture Federal Services andneed anaccommodation for a disability or religious observanceduring the interview process or for the job you are interviewing for, please speak with your recruiter.

Other Employment Statements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company’s legal duty to furnish information.

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