General Sales Manager- Daytona Beach

ridenowpowersports; Daytona Beach (FL); On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Healthcare

Dental insurance

Vision insurance

Employee discounts

Commission-based pay

Job summary

RideNow Powersports - Daytona Beach is seeking a high-performing General Sales Manager to lead our dealership's sales operations. This role requires strategic leadership to scale performance, improve customer experiences, and drive profitability across the sales cycle.

You will coach a team of sales professionals, implement data-driven strategies, manage inventory and merchandising, oversee CRM and pipeline, and collaborate with Service and Parts to achieve dealership goals.

Qualifications

• 5+ years of sales management in a high-volume dealership environment.
• Proven track record of exceeding sales targets and leading high-performance teams.
• Deep understanding of deal structuring, finance products, inventory control, and pipeline management.
• Experience with CRM systems and dealership sales software (e.g., DealerSocket, VAuto, Lightspeed, CDK, or similar).

Responsibilities

• Lead and coach a team of sales professionals to meet targets.
• Implement data-driven strategies to grow unit volume, profitability, and customer satisfaction.
• Manage the sales lifecycle from lead generation to final delivery for an exceptional customer experience.
• Recruit, onboard, and develop top sales talent with a focus on performance and product knowledge.
• Monitor inventory levels and vehicle merchandising in coordination with purchasing and operations.
• Actively manage the sales pipeline and CRM to ensure follow-up, lead conversion, and timely deal closures.
• Serve as the escalation point for customer issues, ensuring fast and fair resolution that protects the brand and the dealership.
• Collaborate cross-functionally with Service and Parts to drive dealership success.
• Stay current on industry trends, OEM programs, product updates, and competitive activity.

Skills

Sales leadership

Data-driven sales

CRM proficiency

Deal structuring

Inventory management

Team development

Customer service

Tools

DealerSocket

VAuto

Lightspeed

CDK

Job description

RideNow Powersports - Daytona Beach, a recognized leader in the powersports industry, is seeking a high-performing, strategic, and driven General Sales Manager to take charge of sales operations in our dealership. This is a critical leadership position for an experienced professional who excels in leading teams, scaling performance, and delivering outstanding customer experiences.

What You’ll Do:

• Provide strong leadership to a team of sales professionals—coaching, mentoring, and holding the team accountable to performance metrics and sales targets.
• Implement data-driven sales strategies to consistently drive growth in unit volume, profitability, and customer satisfaction.
• Manage the entire sales lifecycle from lead generation to final delivery, ensuring an exceptional customer experience at every step.
• Recruit, onboard, and develop top sales talent with a focus on performance, product knowledge, and dealership standards.
• Monitor and maintain optimal inventory levels and vehicle merchandising in coordination with purchasing and operations.
• Actively manage the sales pipeline and CRM to ensure follow-up, lead conversion, and timely deal closures.
• Serve as the escalation point for customer issues, ensuring fast and fair resolution that protects the brand and the dealership.
• Collaborate cross-functionally with the Service and Parts departments to drive overall dealership success.
• Stay current on industry trends, OEM programs, product updates, and competitive activity.

What We’re Looking For:

• 5+ years of sales management experience in a high-volume dealership environment (Powersports, Automotive, RV, or Marine).
• A proven record of exceeding sales targets and leading high-performance teams.
• Deep understanding of deal structuring, finance products, inventory control, and pipeline management.
• Experience with CRM systems and dealership sales software (e.g., DealerSocket, VAuto, Lightspeed, CDK, or similar).
• Strong business acumen, decision-making, and problem-solving skills.
• Excellent interpersonal and communication skills—with customers, employees, and leadership.
• Must be able to stand for extended periods of time
• Must be able to safely push motorcycles weighing up to 850lbs
• Must be able to safely and efficiently move through the dealership premises—including indoor showrooms, vehicle lots, and service areas—while maintaining awareness of moving vehicles, customer foot traffic, and showroom displays.

What RideNow Offers:

• Healthcare, dental, and vision insurance
• Employer paid life and short-term disability insurance
• Employee discounts
• Commission based pay

All applicants must successfully complete pre-employment screening including a background check, MVR, and drug test.