General Sales Manager

University of Missouri - Columbia; Columbia Township (MO); On-site; USD 75,000 - 105,000; Full time

Job summary

KOMU 8 is seeking an innovative General Sales Manager to drive revenue growth across its multiplatform portfolio in Mid-M Missouri. You will lead a revenue-focused team, develop cross-platform marketing solutions, and partner with advertisers to deliver measurable results.

Ideal candidates bring 7+ years in media sales leadership, strong analytics, and the ability to leverage data and AI-enabled tools to improve client outcomes.

Qualifications

• Associate's degree or equivalent combination of education and experience with 3+ years in related roles.
• Strong leadership and revenue growth experience in media/advertising environments.
• Experience developing cross-platform marketing solutions across broadcast, digital, streaming and sponsorship channels.
• Excellent communication, negotiation, and relationship-building skills.
• Familiarity with forecasting, budgeting, pricing strategy and CRM/digital analytics tools.

Responsibilities

• Recruit, coach, and retain a high-performing sales team.
• Forecast and review pipelines with cross-department collaboration.
• Develop and execute revenue strategies across all platforms to meet budgets.
• Lead sponsorships, promotions, events, pricing, inventory, and yield strategies.
• Build relationships with major advertisers, agencies, and community leaders.

Skills

Leadership

Forecasting

Analytics

Client relationship management

Strategic thinking

Negotiation

Cross-platform sales

AI-enabled tools

Education

Associate's degree or equivalent

Bachelor's degree in Business/Marketing/Communications/Advertising

Tools

CRM systems

AI-enabled tools

Job description

Hiring Department

TV Station

Job Description

KOMU 8 seeks an innovative sales leader to drive revenue growth across KOMU 8’s multiplatform portfolio.

The General Sales Manager (GSM) leads revenue strategy and sales operations, with responsibility for revenue growth, profitability, client retention, and business development. The ideal candidate is a strategic leader who develops talent, embraces data and technology, builds strong client partnerships, and delivers measurable business results.

KEY RESPONSIBILITIES

Leadership & Team Development

• Recruit, coach, and retain a high-performing sales team.


• Establish accountability, performance expectations, and professional development plans.


• Identify and develop future sales leaders


• Conduct forecasting and pipeline reviews while fostering cross-department collaboration.

Revenue Growth & Strategy

• Develop and execute revenue strategies that achieve growth across all platforms.


• Meet or exceed revenue budgets.


• Drive new business, strengthen existing accounts, and diversify revenue streams.


• Lead sponsorships, promotions, events, pricing, inventory, and yield strategies.


• Manage inventory to maximize revenue while maintaining strong inventory utilization on all platforms.

Multi-Platform Sales & Innovation

• Deliver integrated marketing solutions across broadcast, streaming, CTV/OTT, digital, social, sponsorship, and emerging platforms.


• Promote consultative selling, leveraging audience insights, analytics, and technology to improve client results.


• Implement modern tools and processes, including AI-enabled solutions, that enhance productivity and performance.

Client & Business Leadership

• Build relationships with major advertisers, agencies, and community leaders.


• Oversee budgeting, forecasting, and sales performance.


• Represent KOMU 8 as a trusted marketing partner throughout the market.

WHAT SUCCESS LOOKS LIKE

• Achieve revenue and profitability goals across all platforms.


• Increase new business and integrated marketing revenue.


• Build and retain a high-performing sales organization.


• Strengthen KOMU 8's position as the region's preferred marketing partner.


• Expand cross-platform revenue opportunities and evolve the organization to meet changing market needs.

WHY KOMU 8?

KOMU 8 offers a unique opportunity to lead a respected media brand backed by the University of Missouri and the Missouri School of Journalism. This role allows you to drive business growth, develop future industry leaders, and help shape the future of local media in Mid-Missouri.

Shift

Monday-Friday, 8:00 AM - 5:00 PM, Nights and Weekends as needed

Minimum Qualifications

Associate's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• Proven success leading revenue growth and high-performing sales teams.


• Experience developing cross-platform marketing solutions across broadcast, digital, streaming, CTV/OTT, social, and sponsorship channels.


• Experience in media, advertising, marketing, or a related industry.


• Strong business development, communication, negotiation, and relationship-building skills.


• Strong analytical, financial, and data-driven decision-making abilities.


• Bachelor's degree in Business, Marketing, Communications, Advertising, or related field, or equivalent experience.


• Seven or more years of media, advertising, or marketing experience and three or more years of sales leadership experience.


• Experience with forecasting, budgeting, pricing strategy, CRM systems, digital analytics, and AI-enabled business tools.

Anticipated Hiring Range

Salary Range: $75,000-$105,000 annually, plus commission

University Title

Account Manager

Application Materials

Resume • Cover Letter • Professional References

Sponsorship Information

Employment visa sponsorship is not available for this position.

Other Information

KOMU 8 is the NBC affiliate serving the Columbia-Jefferson City market and is proudly owned by the University of Missouri. As part of the Missouri School of Journalism, KOMU 8 combines award-winning journalism with a unique educational mission.

KOMU 8 is a multi-platform media organization, trusted community resource, and strategic marketing partner serving Mid-Missouri businesses.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/departments-staff/human-resources/benefits-retirement

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.

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