Account Executive

University of Missouri-Columbia; Columbia Township (MO); On-site; USD 122,000 - 137,000; Full time

Benefits offered by this job

University benefits

Paid time off

Educational fee discounts

Job summary

KOMU 8, a full-powered NBC and CW affiliate owned by the University of Missouri-Columbia, seeks an Account Executive to drive local and regional media marketing solutions across broadcast and digital platforms.

You will manage an existing client list, grow revenue, and develop new campaigns while collaborating with marketing teams to deliver measurable results for businesses in Mid-Missouri.

Qualifications

• Minimum two years' experience in media or digital marketing sales.
• Degree in Marketing, Advertising or Strategic Communications, or related field.
• Knowledge of display advertising, email marketing, social/content marketing, SEM, SEO and streaming video is a plus.
• Excellent verbal and written communication skills.
• Proficient in Word, Excel, and PowerPoint.
• Ability to engage with decision makers.

Responsibilities

• Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis.
• Maximize share of business from an assigned list of local and regional accounts.
• Develop new revenue.
• Establish credible relationships within our business community.
• Contribute to the creative development of campaigns through client communications and needs analysis, collaborate with storyboard plus message creation and assistance in production.
• Review performance analytics that effectively analyze how customer goals were met or exceeded with the goal of increasing retention and upsell.

Skills

Sales

Client relationships

Negotiation

Communication

Microsoft Office

Education

Bachelor's degree in Marketing, Advertising or Strategic Communications

Tools

Word

Excel

PowerPoint

Job description

Hiring Department

TV Station

Job Description

KOMU 8 is looking for a new team member! KOMU 8 is a full-powered NBC and CW affiliate proudly owned by the University of Missouri serving Columbia-Jefferson City, MO, consistently ranked as one of the best communities to live. Enjoy fantastic parks, nature trails and amazing local restaurants. Columbia has a vibe and active buzz with a thriving downtown. KOMU 8 is an award-winning, nationally recognized organization working to share important stories and effective marketing solutions on all platforms. It is the only network affiliated television station with a dual mission of informing the public and serving as the premier training ground for television journalists with the prestigious Missouri School of Journalism. The station also supports community interests through various public service efforts throughout the year. KOMU 8 believes in creating a working environment that attracts the best and brightest people. Are you looking for a career that is fast-paced and where every day is different? Join us at KOMU 8 where we are searching for a media marketing strategist who is ready to develop connections and help power our local economy through creative and effective marketing.

The Media Marketing Team works collaboratively to support the unique mission of KOMU 8 by engaging with existing and potential clients in Mid-Missouri.

As media marketing strategist, you'll help local businesses realize growth opportunities by exposing them to compelling messaging through customized screen-based advertising solutions. This full array of marketing solutions may include digital platforms like streaming video, search solutions (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.

We are looking for a solutions-based individual with strong sales and marketing skills who can develop ideas that produce results for new and existing customers utilizing our multi-platform TV and digital products.

The ideal candidate will have experience in B2B sales and be able to think creatively. We are looking for a dynamic, consultative seller/marketer who is focused on both client and personal achievement.

The successful candidate will manage an existing account list with the responsibility of growing revenue and market share through effective negotiation and product packaging while at the same time developing a new list of clients by providing marketing solutions that utilize our linear television stations and a robust menu of digital products from streaming video to SEO and Facebook. Being detail-oriented and having the ability to multitask in a fast-paced environment are critical elements of success.

Roles and Responsibilities

• Achieve all broadcast and digital sales goals on a monthly, quarterly and annual basis
• Maximize share of business from an assigned list of local and regional accounts
• Develop new revenue.
• Establish credible relationships within our business community.
• Contribute to the creative development of campaigns through client communications and needs analysis, collaborate with storyboard plus message creation and assistance in production.
• Review performance analytics that effectively analyze how customer goals were met or exceeded with the goal of increasing retention and upsell.

Shift

M-F 8:00 a.m. - 5:00 p.m.

Minimum Qualifications

Associate's degree or an equivalent combination of education and experience and at least 2 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

• Minimum two years' experience in sales, preferably in media or digital marketing/sales.
• College degree in Marketing, Advertising or Strategic Communications, or a related field, or an equivalent combination of education and work-related experience
• Understanding of display advertising, email marketing, social and content marketing, SEM, SEO and streaming video a plus
• Excellent verbal and written communication skills
• Proficient in Word, Excel, and PowerPoint
• Ability to hold meaningful conversations with decision makers.

Anticipated Hiring Range

Salary Range: $6,000 Salary, plus Commissions $50,000-$65,000 annual

Grade: GGS-MKT

University Title: Account Executive

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Resume and Cover Letter

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.