MEDIA EXECUTIVE (ADVERTISING & BUSINESS DEVELOPMENT) - KMOV

Gray Media, Inc.; Maryland Heights (MO); On-site; USD 70,000 - 100,000; Full time

Job summary

Gray Media, Inc. is seeking a Media Executive in advertising & business development to drive revenue across television and digital platforms.

This role focuses on acquiring new advertisers and expanding contributions from existing accounts, delivering comprehensive proposals and strategic campaigns. The candidate will manage relationships with agencies and direct clients, create data-driven presentations, and forecast performance while collaborating with internal teams to optimize campaigns and

Qualifications

• Bachelor's degree preferred or equivalent experience.
• 2-3 years sales experience in TV, radio, or cable is preferred.
• Proven track record in new business development and growing existing accounts.
• Strong knowledge of local media landscape and Nielsen/Scarborough data is a plus.
• Proficient in creating compelling presentations and proposals.

Responsibilities

• Achieve television and digital revenue goals for assigned accounts; sell airtime and digital advertising while maintaining client relationships.
• Develop proposals and presentations to address advertisers' needs with TV/digital schedules, concepts, or events.
• Provide timely monthly, quarterly, and annual budget forecasts and station reports.
• Stay informed on market ratings, competitive media, and industry trends to guide client strategies.
• Support growth through sale of special inventory, events, and production offerings.

Skills

New business development

Sales presentations

Client relationship management

Negotiation

Consultative selling

Sales forecasting

Organizational skills

PowerPoint proficiency

Education

Bachelor's degree or equivalent experience

Tools

Nielsen

ComScore

Wide Orbit

Scarborough

Job description

MEDIA EXECUTIVE (ADVERTISING & BUSINESS DEVELOPMENT) - KMOV

Job Category: Sales

Requisition Number: MEDIA016458

• Posted : July 23, 2026
• Full-Time

Locations

Showing 1 location

Maryland Heights, MO 63043, USA

Description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KMOV:

If you are creative, smart, inquisitive, organized, and passionate -- we have a great job waiting for you at KMOV in St. Louis! KMOV is the most-watched television/digital news operation in Missouri and Southern Illinois, with nationally-recognized and award-winning news, weather, and investigative content. Winner of the national Edward R. Murrow award in 2023 for Best Newscast, KMOV resides in a new state-of-the-art facility in the suburbs of St. Louis. KMOV is one of the top CBS affiliates in the country, a leader in Market #24, and known for its award-winning news and weather coverage, numerous community service projects, and effective broadcast and digital marketing solutions.

Job Summary/Description:

KMOV is seeking a Media Executive, Advertising & Business Development with a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment. This individual will solicit new advertisers and increase the share of business of existing advertisers. The Media Executive achieves assigned revenue goals through the sale of airtime, digital advertising, and other products and services to new and existing clients.

Duties/Responsibilities include, but are not limited to:

• Achieve television and digital revenue goals set by the company for existing and developmental accounts. Sells advertising time and provides continuous service to advertising agencies and direct accounts. Evaluates an advertiser's marketing needs and develops proposals & presentations to show how the Station can fulfill those needs with a television schedule, digital schedule, commercial concept, and/or promotional event. Maintains positive client and station personnel relationships.
• Utilizes available published information about each assigned or prospective advertiser and their industry to approach an advertiser with an educated sensitivity. Makes presentations to advertisers' key decision makers in written and/or visual form. Manages client-chosen solutions and provides excellent customer service to clients.
• Places a priority on the sale of special inventory, marketing events, and/or production to increase revenue potential.
• Provides management with timely and accurate monthly, quarterly, and annual budget forecasts. Generates any additional station-specific reports as required.
• Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge. Utilizes supplementary market research. Remains updated regarding industry trends through trade publications and marketing seminars.

Qualifications/Requirements:

• Bachelor's degree highly preferred, or equivalent work experience. Related sales/marketing courses and seminars are helpful
• 2-3 years sales experience, with preference given to TV, Radio, or Cable sales background
• Proven track record of sales accomplishments and development of successful sales presentations, with an emphasis on new business development and growing existing accounts
• Knowledge of strengths and weaknesses of competitive media preferred
• Strong sales skills, with the ability to create effective sales promotions
• Adaptable and effective negotiating skillserweise ???
• Solid computer skills using Excel, Word, and PowerPoint
• Knowledge of Nielsen, ComScore, Wide Orbit, and Scarborough is a plus
• Excellent organizational, multi-tasking, and problem-solving skills

KMOV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.