Assistant Director of Ticket Sales

University of Missouri-Columbia; Columbia Township (MO); On-site; USD 24,000 - 33,000; Full time

Job summary

The University of Missouri Athletics Department is seeking an Assistant Director of Ticket Sales to drive revenue through outbound sales, account management, and strategic engagement initiatives. This role reports to the Associate AD - Ticket Operations & Sales and supports premium seating, group sales and donor pipeline development.

The position involves developing sales campaigns, leveraging CRM data, and mentoring junior staff while collaborating with marketing and operations to enhance the

Qualifications

• High school diploma or equivalent required.
• At least 1 year of related experience preferred or required.

Responsibilities

• Outbound ticket sales and revenue generation through calls, emails, virtual appointments and in-person meetings.
• Manage a portfolio of ticket accounts to drive renewals, upgrades and cross-selling.
• Develop and execute ticket sales campaigns, promotional initiatives and pricing strategies.
• Coordinate group sales, premium seating and hospitality opportunities.
• Lead and mentor entry-level staff or interns and share best practices.
• Collaborate with marketing, development, operations and external relations to align ticket sales with departmental goals.
• Assist with reporting, budgeting and other administrative duties as assigned.

Skills

Outbound sales

Account management

CRM usage

Team leadership

Education

High school diploma

Tools

CRM systems

Job description

Hiring Department

The University of Missouri Athletics Department

Job Description

The University of Missouri Athletics Department is seeking to hire an Assistant Director of Ticket Sales. Reporting directly to the Associate AD - Ticket Operations & Sales, this individual will be responsible for driving ticket revenue through outbound sales, account management, and strategic engagement initiatives. This position supports departmental revenue goals by cultivating new business, strengthening relationships with existing ticket holders, and contributing to premium seating, group sales, and donor pipeline development. The role also assists with staff development, sales strategy execution, and cross-departmental collaboration to enhance the overall fan experience.

Key Responsibilities

• Outbound Ticket Sales and Revenue Generation (35%)


• Generate ticket revenue through proactive outbound sales efforts, including phone calls, emails, virtual appointments, and in-person meetings.


• Focus on season tickets, partial plans, premium seating, and group ticket opportunities across assigned sports.


• Account Management and Customer Retention (20%)


• Manage and service a portfolio of ticket accounts, ensuring a high level of customer satisfaction.


• Build long-term relationships with ticket holders to encourage renewals, upgrades, and cross-selling opportunities.


• Sales Strategy and Campaign Execution (15%)


• Assist in the development and execution of ticket sales campaigns, promotional initiatives, and pricing strategies.


• Utilize CRM systems and sales data to track performance, identify trends, and optimize outreach efforts.


• Group Sales, Premium Seating, and Special Events (10%)


• Coordinate group ticket sales, premium seating prospects, and hospitality experiences.


• Support game-day sales efforts, special events, and on-site activations designed to increase attendance and revenue.


• Staff Leadership and Mentorship (10%)


• Support the training, mentoring, and daily oversight of entry-level ticket sales staff or interns.


• Share best practices, assist with onboarding, and help reinforce a competitive, team-oriented sales culture.


• Collaboration and Administrative Support (10%)


• Work closely with marketing, development, operations, and external relations to align ticket sales initiatives with broader departmental goals.


• Assist with reporting, budgeting support, and other administrative duties as assigned.

Shift

Monday-Friday 8:00am-5:00pm; Nights, Weekends, and Travel as required.

Minimum Qualifications

High school diploma or equivalent and at least 1 year of experience from which comparable knowledge and skills can be acquired is necessary.

Preferred Qualifications

Prior Sports and Events Sales Experience is preferred.

Anticipated Hiring Range

Salary Range: $17.50 -$23.85 / hour

Grade

GGS-007

University Title

Senior Retail Sales Associate

Internal applicants can determine their University title by accessing the Talent profile tile in myHR.

Community Information

Columbia offers small-town friendliness with big city features and a high quality of life for people of all ages and interests. Founded on education and known as an ideal college town, its location also makes it an attractive spot for businesses and travelers. Located on Interstate 70 and U.S. Highway 63, Columbia is right in the middle of the state and the nation. Just a couple hours’ drive from St. Louis and Kansas City, Columbia is Boone County’s largest population center offering big-city culture, activities, and resources with a low cost of living. Columbia is home to a variety of restaurants and entertainment venues and hosts more than a dozen festivals each year. If you want to grow your career, continue your education, raise a family, and retire, Columbia is a good place to be!

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits.

Equal Employment Opportunity

The University of Missouri is an Equal Opportunity Employer.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.