General Manager, Luxury Golf Destination Expansion

Reef Capital Partners LLC; Pittsburgh (Allegheny County); On-site; USD 160,000 - 260,000; Full time

Job summary

Sweetens Cove is entering a major redevelopment in Tennessee, and the General Manager will be the top on-site operator, responsible for day-to-day performance, guest experience, and team leadership. This role reports to the Managing Partner and oversees expansion, staffing, systems, and standards to deliver a larger destination while preserving the core identity.

The GM will drive commercial execution across golf, F&B, retail, and events, manage budgets, and ensure financial targets are met

Qualifications

• 10+ years in progressively senior hospitality, resort, club, or golf operations, including prior GM-level ownership.
• Demonstrated pre-opening, renovation, or expansion leadership.
• Golf and/or destination-resort background with command of agronomy, retail, and F&B economics.
• Proven record building teams, service culture, and brand in a growth environment.
• Strong financial acumen: full P&L, budgeting, revenue management, and capital planning.

Responsibilities

• Serve as the single accountable leader for day-to-day operations; turn the Managing Partner's vision and strategy into an annual operating plan and deliver it.
• Own commercial execution across golf, F&B, retail, and events: positioning, pricing, and growth within the agreed strategy.
• Steward the Sweetens Cove brand day to day and protect the identity that drives its national reputation.
• Own the full property P&L; deliver revenue, cost, and margin targets by department.
• Build and manage the annual operating and capital budgets in conjunction with Reef; own the results and explain variances.
• Drive daily-pass revenue, daypart spend, and cost discipline across every revenue center.
• Lead operational execution of the redevelopment: translate the development plan into staffing, systems, and service readiness.
• Own the pre-opening plan: hiring ramp, training, vendor and technology selection, and opening-sequence logistics.
• Represent the operating perspective in design and construction decisions so the finished product runs efficiently and profitably.
• Recruit, develop, and lead department heads and the seasonal team; build bench strength and succession for a growing operation.
• Build a service culture reflecting Reef's "expect the best" standard and Sweetens' identity.
• Report performance and plans to the Managing Partner and Reef Asset Management on a set cadence.
• Represent Sweetens externally with guests, media, sponsors, community, and partners.
• Manage key vendor and partner relationships to Reef standards.
• Serve as the primary on-site liaison to Reef's remote accounting team, providing the local financial inputs, approvals, and documentation they need to keep the books accurate and current.

Skills

GM-level ownership

Pre-opening/expansion leadership

Hospitality operations

Golf/destination resort background

Team building & leadership

Financial acumen (P&L)

Job description

Sweetens Cove is entering a major redevelopment in Tennessee, and the General Manager will be the top on-site operator, responsible for day-to-day performance, guest experience, and team leadership. This role reports to the Managing Partner and oversees expansion, staffing, systems, and standards to deliver a larger destination while preserving the core identity.

The GM will drive commercial execution across golf, F&B, retail, and events, manage budgets, and ensure financial targets are met