General Manager - Inside Sales

Keka Technologies Private Limited; Chanute (KS); On-site; USD 90,000 - 150,000; Full time

Job summary

CLR Group is seeking a Head of Inside Sales to drive lead generation, nurture, qualification, and conversions across the organization. You will lead up to 10 Inside Sales Executives, optimize the sales funnel, and coordinate with marketing, operations, and business development to maintain a strong pipeline.

The role emphasizes building a high-performance culture, implementing structured outreach, and ensuring CRM cleanliness with Zoho across regions and industries.

Responsibilities

• Lead, coach, and mentor a team of Inside Sales Executives to meet monthly/quarterly lead targets.
• Design and implement Inside Sales Strategy aligned with CLR's goals and roadmap.
• Collaborate with the Business Head and Regional Leaders for Pan India alignment.
• Build and manage a pipeline across Healthcare, BFSI, Education, Industrial, Corporate.
• Develop outreach programs via calls, LinkedIn, and personalized emails.
• Maintain visibility of lead progress in Zoho CRM with data discipline.
• Coordinate with Marketing/Operations/Finance to align leads with pricing.
• Plan, execute and monitor targeted email campaigns for various verticals.
• Analyze campaign metrics (open, click, responses, conversions).
• Work with Marketing to refine content, subject lines, segmentation, and cadence.
• Maintain segmented email contact databases to maximize reach.
• Implement A/B tests and data-driven ROI improvements.
• Ensure CRM hygiene from lead sourcing to closure and create leadership dashboards.

Skills

Leadership

Sales Strategy

Team Coaching

Pipeline Management

Data-driven decisions

Tools

Zoho CRM

Job description

The Head – Inside Sales will be responsible for driving lead generation, nurturing, qualification, and inside sales conversions across the CLR Group, with a strong focus on CLR Facility Services. The role will lead a team of upto 10 Inside Sales Executives, optimizing the sales funnel, driving high-quality engagement through digital channels (email, LinkedIn, calls), and collaborating with marketing, operations, and business development teams to ensure a strong, actionable sales pipeline.

Key Responsibilities:

1. Inside Sales Strategy & Leadership

• Lead, coach, and mentor a team of Inside Sales Executives to achieve monthly and quarterly lead generation targets.
• Design and implement the Inside Sales Strategy aligned with CLR’s business goals and sales roadmap.
• Collaborate with Business Head and Regional Sales Leaders to ensure alignment with Pan India sales initiatives.
• Build, manage, and track an active pipeline of prospective clients across key verticals — Healthcare, BFSI, Education, Industrial, and Corporate.
• Develop and execute structured outreach programs through calls, LinkedIn, and personalized email sequences.
• Ensure a ₹100 Cr+ qualified opportunity pipeline in coordination with field sales teams.
• Maintain visibility of lead progress through Zoho CRM with strict data discipline.

3. Email Campaign Management

• Plan, execute, and monitor targeted email campaigns for different industry verticals and service lines.
• Continuously analyze campaign performance metrics (open rates, click rates, response rates, conversions).
• Work closely with the Marketing team to refine content, subject lines, segmentation, and cadence to maximize engagement.
• Maintain an updated and segmented email contact database to ensure maximum reach and minimal bounce rate.
• Implement A/B testing and data-driven decision-making to improve campaign ROI.

4. Process & CRM Excellence

• Ensure complete adoption and hygiene in Zoho CRM — from lead sourcing to closure.
• Create dashboards and reports for leadership review (weekly, monthly, and quarterly).
• Improve inside sales processes through analytics, automation, and feedback loops.
• Build a performance-oriented culture with clear daily, weekly, and monthly goals.
• Conduct periodic training sessions on communication, negotiation, and CRM utilization.
• Coordinate with Marketing, Operations, and Finance teams to align leads with delivery capabilities and pricing frameworks.