General Manager, Home Improvement Growth

Madrivo; Nevada (IA); On-site; USD 180,000 - 280,000; Full time

Job summary

Madrivo seeks a Vertical General Manager, Home Improvement to own the end-to-end vertical, including buyer sales, partnerships, monetization, and media strategy. You will maximize ROAS for contractor partners and publisher yield while delivering a trusted consumer experience for homeowners.

This hands-on builder role offers growth potential, including recruiting and leading a team as the vertical scales, with in-house agency support and a focus on measurable margin and asset value.

Qualifications

• 5+ years of proven results in home improvement lead generation.
• Built a vertical from scratch for an aggregator and led all demand for a $25M+ annual revenue vertical.

Responsibilities

• Close, onboard, and grow the top buyers of home improvement leads, clicks, and calls.
• Build a diversified buyer mix across categories such as roofing, windows, bath, HVAC, and solar.
• Monetize the full consumer journey, including post-monetization for added margin.
• Make home improvement the top offer for Madrivo publishers, measured by eCPM.
• Lead omnichannel media buying strategy with Madrivo's in-house agency.
• Ensure lead flows meet TCPA and consent compliance standards.
• Own the vertical P&L and optimize using performance data.
• Recruit and lead a team as the vertical scales.

Skills

Lead generation

Sales leadership

P&L ownership

Media buying

Data-driven

Team leadership

Job description

Madrivo seeks a Vertical General Manager, Home Improvement to own the end-to-end vertical, including buyer sales, partnerships, monetization, and media strategy. You will maximize ROAS for contractor partners and publisher yield while delivering a trusted consumer experience for homeowners.

This hands-on builder role offers growth potential, including recruiting and leading a team as the vertical scales, with in-house agency support and a focus on measurable margin and asset value.