Head of Business Development (Agency)

Madrivo; Northern (KY); Hybrid; USD 180,000 - 350,000; Full time

Job summary

Madrivo, a world-ranked leader in affiliate marketing, seeks a Founding Sales Leader to personally open doors, close enterprise deals, and blueprint a new Agency Services division. You will architect the strategy and serve as the engine to scale revenue, initially as an individual contributor, with a path to building a team.

You will lead market expansion in insurance, craft a repeatable sales playbook, and establish standards for proposals and RFP responses.

Qualifications

• 8+ years of progressive experience in digital agency sales, closing enterprise deals.
• Deep understanding of the Insurance ecosystem (Carriers, IMOs, FMOs).
• Fluent in paid media strategies across Google/Bing, Paid Social, and Programmatic.
• Ability to document wins, create scalable sales playbooks, and define KPIs for growth.
• Comfort with ambiguity and launching new service lines or verticals.

Responsibilities

• Architect the Agency Services book of business from scratch and scale a team later.
• Close six-to-seven-figure retainer deals with C-suite executives.
• Develop the 'Solution-Architect' sales methodology and data-driven playbooks.
• Partner with the CEO and SVP of Operations on packaging and market positioning.

Skills

Enterprise hunter

Insurance vertical expert

Paid media fluency

Architect mindset

Change leadership

Job description

Architect the Strategy. Close the Deals. Build the Future.

Madrivo, a world-ranked leader in the affiliate marketing space, is searching for a visionary leader who can unlock exponential revenue growth through consultative selling, vertical expertise, and high-level partnership strategy. This is a senior leadership position designed for a "Founding Sales Leader"—an executive-level strategist who thrives on autonomy and is eager to personally open doors, close enterprise deals, and build the blueprint for a future division.

You will not inherit a team on day one. Instead, you will be the architect and the engine, building the Agency Services book of business from the ground up with the intent to scale a team around your success.

The Leadership Mission

• Revenue Architecture: Capitalize on the established foundation and scale the go-to-market strategy for Madrivo’s Agency Services division with focus in the Insurance vertical. Your mandate: design the blueprint for aggressive market expansion and personally execute the sales motion to secure high-value managed service contracts (PPC, Paid Social, Programmatic).
• Market Penetration & Execution: Serve as the lead deal-maker and face of Madrivo’s agency offering. You will bypass gatekeepers, navigate complex C-suite hierarchies at major insurance carriers, and close six-to-seven-figure retainer deals that validate your strategy.
• System Design for Scale: While you will operate as an individual contributor initially, you are building for the future. You will document your winning strategies, create the sales playbook, and define the KPIs that will eventually guide the team you hire once revenue milestones are met.
  

What You'll Build Through Action

Strategic Revenue Operations

• Lead the evolution of our Agency value proposition, ensuring our Paid Search and Media Buying offerings serve the specific, nuanced needs of target CMOs.
• Facilitate data-driven sales strategies by leveraging deep insights into the Insurance vertical to identify untapped agency opportunities.

The Sales Foundation

• Build the "Solution-Architect" sales methodology from scratch. You will prove that moving the conversation from "CPA" to "Media Management Fees" works, creating the template for future hires.
• Partner with the executive team to define the resource requirements, case studies, and operational support needed to scale your initial wins into a full-fledged division.
• Establish the "Madrivo Agency Standard" for proposals, pitch decks, and RFP responses, ensuring every interaction screams enterprise quality.

Agency Strategy & Client Acquisition

• Lead strategic portfolio expansion by personally nurturing long-term, retainer-based relationships with C-suite executives.
• Establish consultative sales models where you serve as the architect of digital transformation for your clients, guiding them on how to allocate multi-million dollar media budgets effectively.
• Design opportunity identification processes that allow the organization to cross-sell services (e.g., adding Paid Social to a Paid Search account) within the relationships you establish.

The Strategic Leader We Need

• Enterprise Hunter: 8+ years of progressive experience in Digital Agency sales (selling Managed Services, not just lead gen). You are a senior leader who still loves the thrill of the hunt and prefers closing deals over managing spreadsheets.
• Insurance Vertical Expert: Deep understanding of the Insurance ecosystem (Carriers, IMOs, FMOs). You understand compliance, lead quality, and the specific pain points of insurance CMOs well enough to act as a peer, not just a vendor.
• Paid Media Fluency: You don't need to push the buttons, but you must be fluent in the language of Paid Search (Google/Bing), Paid Social, and Programmatic. You understand how to sell the value of expert media management.
• Architect Mindset: You don't just follow a process; you build it. You have the discipline to document your wins and losses to create a repeatable system for the future.
• Change Leadership: Experience launching new service lines or opening new verticals. You are comfortable with ambiguity and can operate without a pre-existing roadmap.

Why This Role Matters

This is a rare opportunity to be an "intrapreneur" within an established, successful company. We are looking for the executive who wants to bet on themselves—someone who wants to write the playbook, prove the model, and then earn the right to build the department they envision.

The Leadership Platform at Madrivo

• Established Brand Authority: A world-ranked leader in the performance space and a 3x "Great Place to Work", providing a strong foundation for opening doors.
• Executive Partnership: Direct collaboration with the CEO and SVP of Operations on revenue strategy, agency service packaging, and market positioning.
• Resource Authority: Access to top-tier media buyers and operational support to ensure the services you sell are delivered with excellence.
• Future Growth: A clear path to building and leading a team as you unlock revenue streams and demonstrate the division's scalability.
  

Who We Need

This Head of Business Development role is designed for a strategic leader who believes exceptional revenue results come from personal execution first, followed by systematic scaling.

Ready to architect the future of our agency services and lead from the front? This role demands high-level sales strategy, visionary leadership, and a relentless focus on closing the deal.