General Manager, DTC Brand Launch & Growth

Trade Coffee; New York (NY); Hybrid; USD 175.000 - 275.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Unlimited vacation

$500 coffee allowance

Best-in-class health benefits

401(k)

Catered lunches

Pet-friendly office

Community service days

Zusammenfassung

Trade Coffee is building the future of specialty coffee at home with a new brand under its umbrella. As General Manager, you’ll own the go-to-market strategy, oversee digital product development, and lead every part of launching and scaling the business from day one.

Based in Midtown Manhattan with a hybrid schedule, you will hire a small initial team across product, growth, and creative, drive growth, and deliver a profitable path to scale while upholding high standards and a customer-obsessed

Qualifikationen

• 8–10+ years building and scaling businesses.
• Experience taking a product or business line from launch to scale.
• Led teams of 5–30 across product, growth, and operations.
• P&L ownership with $25M+ annual revenue.
• Direct-to-consumer ecommerce with subscription or consumables experience.

Aufgaben

• Own go-to-market plan and execute it through launch.
• Oversee digital product development and customer experience.
• Coordinate across product, brand, marketing, and operations.
• Build a launch-ready business with clear positioning and identity.
• Hire and manage an early team across product, growth, and creative.
• Establish operating rhythms and drive momentum with high standards.

Kenntnisse

Go-to-market

P&L ownership

Leadership

Cross-functional

Ecommerce growth

Hiring early teams

Ambiguity navigation

Strategic thinking

Entrepreneurial spirit

Product launch

Jobbeschreibung

Trade Coffee is building the future of specialty coffee at home with a new brand under its umbrella. As General Manager, you’ll own the go-to-market strategy, oversee digital product development, and lead every part of launching and scaling the business from day one.

Based in Midtown Manhattan with a hybrid schedule, you will hire a small initial team across product, growth, and creative, drive growth, and deliver a profitable path to scale while upholding high standards and a customer-obsessed