General Manager, Agency Partnerships & Growth

thetradedesk; Los Angeles (CA); On-site; USD 200,000 - 320,000; Full time

Job summary

The Trade Desk is seeking a General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams in the West Region. This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio.

This senior strategic role will partner with agency executives while translating broader GTM priorities into

Qualifications

• 15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics
• Proven track record influencing agency leadership, leading teams and driving commercial growth
• Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers
• Experience leading business development teams through growth, organizational change and market evolution
• Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements

Responsibilities

• Lead Independent Partnership Strategy: Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence
• Own Executive Engagement: Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities
• Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation
• Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities
• Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the West Region
• Represent TTD externally: Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem

Skills

Agency leadership

Strategic partnerships

Business development

Executive engagement

Negotiation skills

Job description

The Trade Desk is seeking a General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams in the West Region. This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio.

This senior strategic role will partner with agency executives while translating broader GTM priorities into