General Manager

Mercedes--benz-Group; San Rafael (CA); On-site; USD 250,000 - 400,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Paid time off

Holidays

Career growth

Employee vehicle discounts

Job summary

Mercedes-Benz of Marin, part of Swickard Auto Group, seeks an proven General Manager to own the full P&L across variable and fixed operations within a premier Bay Area luxury dealership. You’ll lead a high-caliber leadership team and drive guest-centric hospitality while upholding Mercedes-Benz standards.

Join a prestige store in Marin County, with strong OEM partnerships and a clear path to executive leadership within a growing, hospitality-led automotive group.

Qualifications

• 3+ years GM experience at a franchised dealership.
• Mercedes-Benz or luxury brand GM experience required.
• Strong hospitality quotient and leadership development.
• Full P&L ownership across variable and fixed ops.
• Deep knowledge of OEM standards and audits.

Responsibilities

• Own the full P&L across all departments.
• Lead and develop a leadership team across sales, finance, service, and parts.
• Drive variable operations excellence across new car, pre-owned, F&I, and digital retail.
• Oversee fixed operations to ensure service and parts operate efficiently with strong CSI.
• Own inventory strategy across new and pre-owned with pricing discipline and aging control.
• Protect and strengthen the store's OEM relationship with Mercedes-Benz standards and CPO performance.
• Build and sustain a store culture rooted in hospitality, accountability, and execution.
• Serve as the face of Mercedes-Benz of Marin in the community.

Skills

GM experience

P&L ownership

Luxury brand

Hospitality mindset

Operational leadership

Job description

San Rafael, CA | Mercedes-Benz | Luxury brand | General Manager | GM | Variable ops | Fixed ops | Full P&L | Award-winning | Marin County | Bay Area | Veterans encouraged to apply | $250,000 - $400,000+

IS THIS YOU?

• You're a proven General Manager with full P&L ownership across variable and fixed operations -- and a leadership record at a Mercedes-Benz or luxury brand store
• You build cultures, not just teams -- your managers are better leaders because of how you develop them, and your stores earn guest loyalty because of how you set the standard
• You're ready to lead one of Swickard's most prestigious Bay Area stores in a market that rewards excellence, integrity, and the long view

WHO WE ARE

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Marin is an award-winning luxury dealership in San Rafael serving one of the most affluent and discerning markets in the Bay Area. Marin County guests hold their automotive experience to the same standard they hold everything else -- and the General Manager of this store is responsible for ensuring every department, every team member, and every guest interaction reflects that standard consistently.

WHAT YOU'LL DO

• Own the full P&L -- variable operations, fixed operations, and the financial performance of every department within the store
• Lead, develop, and hold accountable a leadership team across sales, finance, service, and parts -- building managers who operate with clarity, discipline, and genuine hospitality
• Drive variable operations excellence -- new car, pre-owned, F&I, and digital retail performance aligned with Swickard and Mercedes-Benz standards
• Oversee fixed operations -- ensuring the service and parts departments operate at full efficiency, strong absorption, and excellent CSI
• Own inventory strategy across new and pre-owned -- allocation management, pricing discipline, aging control, and market positioning
• Protect and strengthen the store's OEM relationship -- maintaining Mercedes-Benz standards, CPO performance, and customer satisfaction benchmarks
• Build and sustain a store culture rooted in hospitality, accountability, and consistent execution -- where every team member understands the standard and is supported to meet it
• Serve as the face of Mercedes-Benz of Marin in the community -- representing the store and the brand with integrity and professionalism

WHAT WE'RE LOOKING FOR

• 3+ years of General Manager experience at a franchised dealership -- required
• Mercedes-Benz or luxury brand GM experience -- required. The MBZ platform, OEM standards, and luxury guest profile are foundational to success in this role
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• Proven full P&L ownership -- variable and fixed ops, with demonstrated ability to grow both revenue and profitability
• A leadership approach built on clarity, standard-setting, and steady accountability -- you develop people, not just manage them
• Deep operational expertise across sales, F&I, service, and parts -- you understand how every department connects and how to optimize across all of them
• Strong OEM relationship management -- experience navigating Mercedes-Benz brand standards, audits, and performance expectations
• A guest-first mindset that reflects both the Mercedes-Benz brand standard and Swickard's hospitality-first culture

WHAT WE OFFER

• Income potential of $250,000 - $400,000+ annually
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- exceptional GMs at Swickard grow into platform director and executive leadership roles across a 40+ rooftop organization
• The opportunity to lead one of Swickard's most prestigious Bay Area flagship stores
• Employee vehicle purchase and service discounts
• The backing of a growing, hospitality-led automotive group with clear standards, long-term vision, and executive support

WHY MERCEDES-BENZ OF MARIN

• An award-winning Mercedes-Benz store in one of the most affluent markets in the country -- Marin County guests are discerning, loyal, and reward excellence in a way few markets do
• A store with a strong foundation and a leadership opportunity to take it further -- the right GM will find the platform, the market, and the organizational support to build something genuinely exceptional
• Mercedes-Benz is one of the most technically sophisticated and widely respected luxury brands in the world -- the OEM relationship, the CPO program, and the brand story are genuine competitive advantages
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are how we define leadership, not just guest service
• Executive leadership that sets clear standards, gives its GMs room to operate, and backs them with the resources and support to lead at the highest level

Mercedes-Benz of Marin is a prestigious store in a market that demands and rewards excellence at every level. The General Manager who leads this operation will have the brand, the location, the guest base, and the organizational backing to build a flagship operation that reflects what's possible when hospitality and performance are treated as the same thing.

If you're a proven luxury automotive GM ready to lead one of the Bay Area's most respected Mercedes-Benz stores -- we'd like to meet you.