General Sales Manager

Swickard Auto Group; Wilsonville (OR); On-site; USD 200,000 - 350,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Paid Time Off

Paid Holidays

Career Growth

Employee Vehicle Discounts

Job summary

Swickard Auto Group's Mercedes-Benz of Wilsonville, a flagship luxury store in the Pacific Northwest, seeks a General Sales Manager to own the full variable operations including new and pre-owned cars, F&I, and digital retail. You will coach desk managers and sales consultants to achieve record volume, gross, and guest satisfaction.

You will lead a team in a hospitality-first culture, partner with Fixed Ops and Finance, and uphold MB Best of the Best standards while driving a high-performing

Qualifications

• 3+ years GSM or senior desk manager at a high-volume dealership
• Mercedes-Benz or luxury brand experience preferred
• Hospitality quotient: kindness, curiosity, integrity
• Leadership rooted in clarity, preparation, accountability
• Experience with modern digital retail, CRM, appointment setting, follow-up processes

Responsibilities

• Own full variable operations: new, pre-owned, F&I, and digital retail
• Lead and develop desk managers, BDC leaders, and sales consultants into coaches
• Implement a daily execution rhythm: appointment prep, rapid lead response, CRM discipline
• Own inventory strategy: new-car allocations, CPO, pricing, aging control
• Partner with Fixed Ops and Finance for seamless guest handoffs
• Uphold MB Best of the Best standards and OEM relationships

Skills

GSM leadership

Luxury brand

CRM utilization

Digital retail

Coaching people

Tools

CRM software

Sales operations

Job description

Description

Wilsonville, OR | Mercedes-Benz | Luxury brand | General Sales Manager | GSM | Variable ops | F&I | Pacific Northwest | Portland metro | Best of the Best | Veterans encouraged to apply | $200,000 - $350,000+

IS THIS YOU?

• You're a proven GSM with full variable ops ownership -- new car, pre-owned, F&I, and digital retail -- and a leadership approach built on clarity, process, and accountability
• You lead by developing people, not managing around them -- your desk managers and sales advisors are better because of how you coach them
• You're ready to lead the variable operation at one of Swickard's flagship luxury stores -- a Best of the Best Mercedes-Benz location in the Portland metro

Who We Are

Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.

Mercedes-Benz of Wilsonville is one of Swickard's flagship stores and a consistent recipient of Mercedes-Benz's Best of the Best recognition -- a distinction earned through sustained excellence in sales performance, guest satisfaction, and operational standards. The General Sales Manager of this store leads the variable operation of one of the most respected Mercedes-Benz dealerships in the Pacific Northwest.

What You'll Do

• Own full variable operations -- leading new car, pre-owned, F&I, and digital retail performance with accountability for volume, gross, and guest satisfaction
• Lead and develop desk managers, BDC leaders, and sales consultants -- transitioning managers into coaches who operate with discipline, consistency, and genuine hospitality
• Implement and sustain a daily execution rhythm built on appointment preparation, rapid lead response, CRM discipline, and structured follow-up
• Own inventory strategy -- managing new-car allocations, Mercedes-Benz CPO pipeline, trade appraisals, used vehicle acquisition and pricing, aging control, and market positioning
• Partner with Fixed Ops and Finance to create seamless guest handoffs and a lifetime relationship with every Mercedes-Benz owner
• Protect and build the store's reputation and OEM relationship -- MBZ Best of the Best standards are a baseline, not a ceiling
• Own the KPIs that define variable performance -- volume, front and back gross, digital close rates, lead response times, and CSI/NPS

What We're Looking For

• 3+ years of GSM or senior desk manager experience at a high-volume franchised dealership -- required
• Mercedes-Benz or luxury brand experience strongly preferred -- familiarity with MBZ sales processes, CPO standards, and OEM expectations is a significant advantage
• Demonstrates a high HQ (Hospitality Quotient) -- kindness and optimism, intellectual curiosity, strong work ethic, empathy, self-awareness, and integrity
• A leadership approach rooted in clarity, preparation, and steady accountability -- you lead by standard, not by pressure
• Deep experience with modern digital retail, CRM utilization, appointment setting, and structured follow-up processes
• Strong operational instincts around luxury inventory, CPO pipeline management, pricing, and market dynamics
• Proven ability to build and develop high-performing sales teams in a luxury environment
• A guest-first mindset that reflects the Mercedes-Benz brand standard and Swickard's hospitality-first culture

What We Offer

• Income potential of $200,000 - $350,000+ annually
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- strong GSMs at Swickard grow into platform director and executive leadership roles
• The opportunity to lead one of Swickard's most recognized flagship stores
• Employee vehicle purchase and service discounts
• The backing of a growing, hospitality-led automotive group with clear standards and long-term vision

WHY MERCEDES-BENZ OF WILSONVILLE

• A consistent Best of the Best Mercedes-Benz store -- the standard here is high and the recognition reflects it. This is a store where a GSM's work shows up in the results
• Wilsonville and the greater Portland metro represent a strong, growing luxury automotive market with a loyal Mercedes-Benz ownership base
• A hospitality-first culture that aligns the guest experience with the employee experience -- Swickard was founded on the belief that the best guest experiences start with the best employee experiences
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- define how we lead, how we hire, and how we serve
• Executive leadership that sets clear standards, gives its GSMs room to operate, and backs them with the tools and support to succeed at the highest level

Mercedes-Benz of Wilsonville is a flagship store with a proven track record, a loyal guest base, and the OEM recognition to match. The GSM who leads this operation will have the brand, the market, and the organizational backing to build on that foundation -- and the earning potential that reflects what's possible when a skilled variable ops leader operates at a store like this.

If you're a proven GSM ready to lead one of the Pacific Northwest's most respected Mercedes-Benz operations -- we'd like to meet you.