General Manager

Pure Flavor; Rochelle, Northern (IL, KY); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Benefits package

401K matching

Paid time off

Job summary

Pure Flavor Farms LP in Rochelle, IL, is seeking a General Manager to lead the greenhouse operations, ensuring safe, efficient, and sustainable performance of the facilities. You will manage staff, budgets, and capital projects while promoting safety and continuous improvement to meet growth objectives.

The role requires a Bachelor’s degree in business or operations, with a Master’s preferred, and a strong track record in budgeting, P&L, and strategic leadership; bilingual Spanish/English is a

Qualifications

• Bachelor’s degree in Business Administration, Operational Management, in a related field; Master’s degree preferred.
• 10 years of leadership experience including budgeting and P&L management may be considered.

Responsibilities

• Oversee daily operations across all departments to align with goals and budget.
• Develop and execute short- and long-term operational objectives.
• Introduce processes, technologies, and systems to improve efficiency and resource use.
• Manage budgets for greenhouse operations and ensure cost-effective practices.
• Provide weekly KPI reporting and timely budget/forecast updates.
• Collaborate with HRBP to recruit, maintain staffing levels and manage staff relations.
• Lead by fostering a positive, collaborative work environment and communicating policy.

Skills

Leadership

Budgeting & P&L

Strategic planning

Analytical thinking

Effective communication

Bilingual (Spanish/English)

Team mentorship

Education

Bachelor’s degree in Business Administration/Operations Management or related field

Master’s degree preferred

Tools

MS Office

PRIVA greenhouse climate control

Job description

MightyVine, 222 Center Point Dr, Rochelle, Illinois, United States of America

Job Description

Posted Tuesday, September 1, 2026 at 4:00 AM

Pure Flavor Farms LP is a family of greenhouse vegetable growers sharing a commitment to bringing A Life of Pure Flavor™ to communities everywhere. Built on generations of expertise, we are the next generation of growers—strategically located throughout North America and inspired to put quality, flavor, and our retail and foodservice customers first.

With a dedicated, energetic, and highly skilled workforce, we truly believe our employees make the difference. We are proud to offer a progressive, vibrant organization where you can advance your career, master your skills, and grow alongside us.

The General Manager plans, directs, coordinates, and reports the ongoing operations of the greenhouse operation. This role ensures the safe, efficient , and resourceful operation of the facilities to meet current and future organizational needs. The General Manager provides strong leadership, manages staff, and implements strategies to enhance productivity, sustainability, and growth, all while promoting a culture of safety. The General Manager is responsible for the health, safety, wellness, upkeep, and maintenance of the entire business unit, including employees, equipment, structure, and real estate.

Responsibilities:

• Oversee daily operations across all departments, ensuring alignment with company goals , budget and objectives.
• Develop and execute short-term and long-term strategic operational objectives.
• Identify, recommend, and implement new processes, technologies, and systems that will improve and streamline organizational processes and use of resources and materials.
• Manage budgets for the greenhouse operations, ensuring efficient & cost- effective practices.
• Ensure that operational decisions and project plans for staffing, development, organization, material efficiency, hardware acquisitions, and facilities are in line with the company business plan and vision.
• Oversee the allocation of resources, including personnel, materials, and equipment, to ensure efficient operations.
• Provide weekly Key Performance Indicator (KPI) reporting.
• Provide timely budget and forecast updates.
• Maintain knowledge of emerging technologies and trends in operations management.
• Identify training needs and ensures proper training is developed and provided.
• Mitigate risks associated with warehouse and greenhouse operations and ensure it is regularly and effectively maintained.
• Ensure compliance with all regulatory and company standards, including Occupational Health & Safety, Food Safety, and HACCP.
• In collaboration with Human Resources (HRBP), maintain employee relations and corrective counseling processes.
• In collaboration with Human Resources (HRBP), advertise, recruit, and maintain appropriate staffing levels.
• Provide leadership by fostering a positive, collaborative work environment, managing all aspects of employment, conducting regular staff meetings, mentoring team members, and maintaining effective communication and policy implementation.
• Source and hire outside contractors as required to maintain the facility.
• Other core expectations as defined by the company.

Qualifications:

• Bachelor’s degree in Business Administration, Operational Management, ina related field and position is required; a Master’s degree is preferred.
• Alternatively, candidates with 10 years of relevant experience in a similar leadership role , including budgeting and P&L management, may also be considered.
• Knowledge of Good Manufacturing Practices, Health and Safety, Food Safety, HACCP and the PrimusGFS Program
• Experience with the PRIVA greenhouse climate control system is considered an asset.
• Knowledge and experience in organizational effectiveness and operations management implementing best practices
• Strong background in strategic planning, resource allocation, and operations management.
• Commitment to high professional ethical standards; an influential leader able to motivate with excellent interpersonal skills and a collaborative management style; exceptional verbal and written communication skills
• Analytical thinker: able to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems
• Strong organizational and time management abilities that allow projects and goals to be completed on time
• Proficiency in MS Office, (Word, Excel, PowerPoint, Outlook)
• Bilingual proficiency in Spanish and English is considered an asset.
• Must be flexible with work hours as required to meet both customer & business needs, including afterhours and weekends.
• Hours of work may vary depending on business needs; willingness and ability to travel.
• While performing the duties of this job, the employee is regularly required to, stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone; specific vision abilities required by this job include close vision requirements due to computer work.
• Role routinely uses standard office equipment such as computers, printers, phones, photocopiers, and filing cabinets.
• This role operates in a hot, humid, wet, muddy and snowy environments, where temperatures range from 90-100°F or more depending on the time of year. Occasional work within a refrigerated packhouse, where temperatures range from 45-55°F. The noise level in the work environment can be loud due to packaging machinery , cooling equipment, and forklift truck operation.

Compensation & Benefits:
This position offers a salary range of $120,000 - $150,000 USD annually, commensurate with experience, skills, and internal equity. In addition, Pure Flavor provides a competitive total rewards package that includes company benefits packages, 401K matching, and paid time off.

Pure Flavor is committed to providing an accessible and barrier-free environment for all individuals, including candidates and employees. We are an equal opportunity employer and comply with all applicable accessibility and accommodation legislation, including the Accessibility for Ontarians with Disabilities Act (AODA) in Canada and the Americans with Disabilities Act (ADA) in the United States. Accommodations are available upon request for candidates participating in all aspects of the selection process. If you require accommodation, please contact our Human Resources department.

MightyVine, 222 Center Point Dr, Rochelle, Illinois, United States of America