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Ultimate Longevity Center seeks a founding General Manager for a premium wellness center serving Celina, Prosper, and surrounding communities. You will lead sales, operations, and team development while delivering a luxury, results-focused client experience.
This role drives presale membership growth and coordinates with the franchisor onboarding team to set up systems and pricing. You will manage daily operations, recruit and train the opening team, and report KPIs to ownership.
Lead sales, operations, team development, and client experience for a new center within a fast-growing, premium wellness and longevity brand.
We’re looking for a purpose-driven founding General Manager who cares about helping people feel better, perform at a higher level, and invest in their long-term health. You will lead membership growth and the center’s overall business performance, and make sure clients get a premium wellness experience every time they visit. The center will serve Celina, Prosper, and the surrounding Collin and Denton County communities.
Ultimate Longevity Center (ULC) is a premium health-optimization brand developed in collaboration with longevity expert Gary Brecka (“The Ultimate Human”). Each center combines advanced diagnostics and clinician-guided programs delivered by an affiliated licensed medical provider (The Lab); recovery and performance therapies such as hyperbaric oxygen, red-light therapy, infrared sauna, and cold therapy (The Playground); and curated wellness products (The Apothecary), all delivered with a luxury-hospitality client experience.
As the founding General Manager, you will join before the center is built and lead the presale and opening phase. Digital lead generation begins in December 2026, founding memberships are sold during the build-out, and the center is scheduled to open in spring 2027. You will:
You will be accountable for hitting KPIs, driving membership growth, and cultivating a culture of excellence. During presale, the focus is founding memberships sold; after opening, your bonus is tied to KPIs, including:
This is a full-time, hands‑on leadership role. Expect to work as many as 50 hours per week, and weekend shifts are needed at least twice per month. Additional flexibility is needed around presale events and the center opening. Target start date: as soon as possible, ideally early December 2026. Until the center opens, most work happens in the community and from a temporary workspace.
Join a growing brand focused on long-term health, performance, and longevity. The work is both results‑driven and purpose‑driven, and you will make a meaningful difference in people’s lives every day.
This is a chance to help build a business from the ground floor and grow with it. We’re building for the long term, and for the right person, this is more than a GM role. We are locally owned and operated and the center is scheduled to open in spring 2027.
Each Ultimate Longevity Center is independently owned and operated by a licensed franchisee. This position is with BIIRI, LLC, which is solely responsible for all hiring and employment decisions. Ultimate Longevity Franchisor, LLC is not the employer.
BIIRI, LLC is an equal opportunity employer. All qualified applicants will be considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by law. Employment offers are contingent on a successful background check.