General Manager

The NOW Dunwoody; Dunwoody (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Team member discounts

Paid time off

Bonus potential

Job summary

The NOW Massage in Dunwoody, GA seeks a General Manager to lead Experience Guides and Therapists, oversee guest experience, operations, and sales with a people-first approach. You will mentor teams, manage budgets, schedules, and brand standards to deliver consistent, high-quality service.

As ambassador of our Brand Truths, you will drive growth through local partnerships, promotions, and a data-driven mindset, ensuring a profitable, guest-centric business that reflects The NOW's elevated

Qualifications

• 5+ years in fast-paced, high-volume service business.
• Wellness or membership program experience preferred.
• Proven sales track record and community-building.
• Strong business acumen including budgets and forecasts.

Responsibilities

• Recruit and develop front desk and massage teams; mentor staff.
• Manage performance and maintain positive relationships.
• Enhance guest experience and respond to online reviews.
• Plan schedules, payroll, and labor forecasting.
• Oversee inventory, budgeting, and driving sales.
• Ensure cleanliness, safety, and regulatory compliance.
• Lead promotions and local collaborations.
• Drive sales and brand growth.

Skills

Leadership

Sales

Team mentoring

Budgeting

Operations management

Customer service

Communication

Tools

Computer skills

Job description

Benefits:

• An environment where diversity is celebrated
• A positive, empathetic, and supportive team and company
• Team member discounts
• Aesthetically inspiring work environment
• Career growth opportunities
• Competitive compensation + generous bonus potential
• Paid time off

Job Summary

The General Manager is responsible for the leadership and mentoring of the Experience Guides (front desk), Massage Therapists, and leadership teams while overseeing seamless operations of the business, top-level guest experience, sales, and ensuring profitable business practices. The focus of this job is making connections with people, motivating and inspiring them to achieve results. We look for individuals who embody leadership, motivation, organization, and a sense of urgency while remaining guest and member-centric. The General Manager serves as an ambassador of The NOW's vision, ensuring that every member and guest experience reflects our Brand Truths. The fast-paced, results-oriented environment demands quick adaptability and the skill to motivate others to adjust to business challenges and achieve organizational goals.

Responsibilities

• Recruitment, hiring, and continuous development of the team, both front desk and Massage Therapist, mentoring and coaching team members to excel in their roles and achieve their goals.
• Performance management (document and delivery) and maintaining positive relationships within the team.
• Next-level guest experience, addressing online reviews and community engagement. With the ability to resolve guest issues and employee relations in a manner reflective of The NOW Brand Truths.
• Build and maintain team schedules to maximize productivity and efficiency while managing payroll and scheduling demands in a timely manner.
• Perform accounting duties, such as executing inventory. Financial acumen is essential for adhering to and monitoring budgets and driving sales.
• Upholds our high standards of cleanliness, safety, and compliance (including massage therapy laws).
• Planning and overseeing promotions and collaborations with local businesses to enhance our brand presence.
• Sales and marketing to drive scale the business

Qualifications

• 5+ years of industry or likeminded business experience (operating a fast-paced, high-volume business)
• Membership program and/or wellness industry experience preferred
• Proven track record in sales and building a recurring guest base with a sense of community
• Business acumen: ability to quickly understand and address business information (e.g., profit and loss statements, budgets and sales forecasts, labor forecasting, etc.)
• Excellent communication, listening, and computer skills
• Must be a team leader and enjoy mentoring people

Company Overview

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage’s interiors have been recognized by the press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products, and signature design to cities all over the United States. For more information, please visit thenowmassage.com.

Company Purpose/Mission

Self-Care is Essential The NOW is designed as a refuge to help you disconnect from the outside world and reconnect within. We are where you go to turn down the noise so you can listen to what your body needs. We say show up for yourself so you can better support others. Relax your body. Reset your soul. Start NOW.

We design our services to be convenient, affordable, and high-quality always. The menu of customizable enhancements makes personalizing your service simple. Our interiors are recognized for their elevated aesthetic, inspired by exotic destinations from around the world.

Company Values

Brand Truths

LIVE IN THE NOW

Be Present. Take time to recharge and reconnect within.

KINDNESS IS MAGIC

Positive energy always. Create a circle of warmth and compassion from welcoming guests to giving back to your community.

CARE FOR THOSE WHO CARE FOR OTHERS

Foster an environment where team members feel valued, recognized, and rewarded.

AUTHENTICITY ALWAYS

Open and transparent communication with our inner circle and guests.

Expected Work Hours:

• Ability to work flexible full time hours, including evenings, weekends, holidays