General Manager

CycleBar Ashburn; Ashburn (VA); On-site; USD 70,000 - 105,000; Full time

Benefits offered by this job

Complimentary CycleBar Classes

Job summary

CycleBar Ashburn is seeking a General Manager for our state-of-the-art Ashburn studio. You will drive memberships, renewals, and retail revenue while delivering a premium, high-energy fitness experience.

Under the franchise owner and CycleBar leadership, you will lead sales, coach the CBX team, manage staff schedules, and build lasting member relationships to grow community and revenue.

Qualifications

• 2+ years of retail/service sales or fitness sales experience.
• Fluent in English with excellent communication and interpersonal skills.
• Ability to manage two revenue streams: memberships and retail.
• Strong writing, grammar, and data-management skills.

Responsibilities

• Lead generation including grass roots marketing and networking.
• Membership sales and revenue growth for studio.
• Manage staff schedule and supervise CBX teams.
• Maintain cleanliness and organization of the studio.
• Plan networking events and studio promotions.
• Drive marketing campaigns to generate leads and conversion.

Skills

Sales experience

Excellent communication

Interpersonal skills

Data management

Organization skills

Tools

Studio software

Job description

CycleBar is the world’s first and only Premium Indoor Cycling™ franchise. We offer concierge‑level service, premium amenities, and an invigorating concert environment designed to Rock Your Ride. It is an inclusive, inspiring, low‑impact/high‑intensity cycling experience for all ages and body types. No matter where you are in your fitness journey, CycleBar will calm your mind, elevate your mood and revive your senses.

Studio General Manager

CycleBar is seeking a General Manager for our state‑of‑the‑art location in Ashburn. Our General Managers are passionate about fitness and delivering a superior experience. They prioritize driving sales and revenue within the studio. They are responsible for meeting studio sales goals, membership renewals and ancillary service goals. They pre‑plan with strategic new customer outreach, in‑club leads (first‑time riders) and securing member referrals. Under the management of a Franchise Owner, national sales director, and the support of a CycleBar Experience team, they must exemplify leadership qualities in all areas of the business. They must have the ability to build lasting relationships with prospective and current members to build a strong ambassadorship and retain members. The General Manager is rooted in hospitality and upholds our mission of fueling an energetic communal experience.

Requirements

• 2+ years of retail/service sales or fitness sales experience
• Confident in generating personal sales and training Sales Reps in sales
• Ability to manage and drive two revenue streams: memberships and retail
• Must be fluent in English and have excellent communication and strong interpersonal skills in person, on the telephone and via email
• Ability to excel in a fast‑changing, diverse environment
• Ability to recognize areas of improvement and make changes using good judgment
• Affinity and passion for fitness
• Solid writing and grammar skills
• Highly organized, proficient in data management, ability to prioritize and meet deadlines
• Professional, punctual, reliable and neat
• Strong attention to detail and accuracy
• Trustworthy and ability to handle confidential information
• Ability to work harmoniously with co‑workers, clients and the general public
• Proficiency with computers and Studio software

Duties

• Lead generation including Grass Roots Marketing and Networking
• Membership sales
• Manage staff schedule
• Supervise CBX Teams
• Maintain cleanliness and organization of the Studio
• Schedule and participate in networking/community events and studio promotions
• Strategically manage marketing campaigns to generate leads for the studio
• Any other duties as assigned; responsible for acquisition of new members and retention of existing members
• Conversion of non‑membership based users to membership base
• Conduct pre‑planning activities each month including strategic outreach to secure first‑time rider/lead flow
• Build rapport and lasting relationships with prospective and current members; embrace hospitality and drive the CycleBar Culture
• Active coaching, training and education of the CBX team on Hospitality and Sales Conversion tactics; manager will work with owner on team accountability
• Work with Studio Owner on setting monthly, weekly, and daily targets for meeting goals
• Drive referral business through ambassadorship

Compensation & Benefits

• This position offers competitive base + commission salary; based on experience & performance
• Commission paid on sales
• Opportunity to bonus, based on performance
• Complimentary CycleBar Classes at Studio