Retina Marketing Leader: Strategy, Launch & Growth

AbbVie; Mattawa (WA); On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) plan

Job summary

AbbVie seeks a senior leader to drive the U.S. Retina Marketing team, directing strategy, execution, and performance of in-line and launch products. You will shape portfolio priorities, translate insights into differentiated strategies, and lead cross-functional partners to deliver impactful patient outcomes.

The role requires 10+ years in pharma marketing, strong P&L ownership, and ability to travel ~35%. A Bachelor’s is required; an MBA is preferred.

Qualifications

• Extensive pharmaceutical/biotech/commercial experience with leadership in marketing and brand strategy.
• Lead franchise/brand across lifecycle stages including launches and in-market growth.
• Strong people-leadership with track record of building high-performing teams in a matrixed org.
• Expertise across marketing framework: insights, segmentation, positioning, value proposition, customer experience, omnichannel execution, investment optimization.
• Strong financial/analytical skills: forecasting, budgeting, resource allocation, performance measurement, P&L decisions.
• Ability to influence senior cross-functional stakeholders across Sales, Market Access, Medical Affairs, Regulatory, Legal, Compliance, Finance, Operations, R&D, and Global teams.
• Excellent executive communication, strategic problem solving, judgment, and decision-making; translate complexity into clear direction.
• Experience in ophthalmology/retina or related specialty areas preferred.
• Willingness to travel approx. 35%.

Responsibilities

• Set overarching Retina Marketing strategy across in-line and pipeline assets.
• Own marketing inputs to the Retina business plan including forecasts and budgets.
• Direct development, execution, measurement, and optimization of integrated marketing plans.
• Lead and develop the Retina Marketing team and cross-functional partners.
• Lead commercial strategy and launch readiness for new products; manage lifecycle needs.
• Maintain deep understanding of retina specialists, patients, practices, and decision makers.
• Coordinate with Sales, Market Access, Medical Affairs and other functions around shared priorities.
• Oversee agency/vendor partnerships and external collaborations.
• Provide clear updates and influence AbbVie leadership on strategic directions.
• Ensure compliance with AbbVie policies and regulatory requirements.

Skills

Marketing leadership

Brand strategy

P&L management

Cross-functional leadership

Forecasting & budgeting

Education

Bachelor’s degree

MBA or advanced degree

Job description

AbbVie seeks a senior leader to drive the U.S. Retina Marketing team, directing strategy, execution, and performance of in-line and launch products. You will shape portfolio priorities, translate insights into differentiated strategies, and lead cross-functional partners to deliver impactful patient outcomes.

The role requires 10+ years in pharma marketing, strong P&L ownership, and ability to travel ~35%. A Bachelor’s is required; an MBA is preferred.