Garden Brand Copywriter: Engaging SEO Content

ADP, Inc.; Warminster Township (Bucks County); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health Reimbursement Account

401(k) Plan with company match

Generous Paid Time Off

Employee Assistance Program

Tuition Reimbursement

Training and Development

Short / Long Term Disability

Life Insurance

KASHABLE loan program

Free garden vegetables from our farm (

Job summary

Burpee is seeking a creative copywriter who can shape and maintain a consistent Burpee brand voice across e-commerce, email, catalog, social media, packaging, and retail displays.

This role blends storytelling with marketing by translating product benefits and gardening advice into persuasive, customer‑friendly language that helps gardeners of any skill level discover, understand and succeed with Burpee products.

Qualifications

• 5+ years of professional copywriting experience in lifestyle or enthusiast categories.
• Strong writing ability grounded in hands-on gardening experience.
• Ability to work from project briefs and develop concepts independently.
• Ability to balance brand voice with commercial goals and drive customer action.
• Strong editing and proofreading skills with close attention to detail.
• Working knowledge of SEO and how to apply it to content.

Responsibilities

• Create clear, accurate, and persuasive content across website, catalog, email, social media, and retail channels.
• Develop product descriptions, category pages, and supporting content on Burpee.com that drive conversion and improve the customer experience.
• Support promotional campaigns, product launches, and seasonal selling with timely, relevant messaging.
• Deliver weekly email copy that aligns to revenue goals and seasonal priorities.
• Write and maintain gardening guides, ‘how-to’ content, and educational materials that build customer confidence and success.
• Optimize website content using search keywords, testing, and performance insights to improve engagement and conversion.
• Edit and proof content across channels to ensure accuracy, clarity, and consistency.
• Maintain a consistent Burpee voice across all content and touchpoints.
• Document and update writing standards and guidelines as needed.
• Partner with marketing, product, and retail teams to deliver against project briefs.
• Work with horticulturists and customer service to ensure content is accurate, practical, and grounded in real customer needs.

Skills

Copywriting

SEO knowledge

Editing & proofreading

Content strategy

Concept development

Job description

Burpee is seeking a creative copywriter who can shape and maintain a consistent Burpee brand voice across e-commerce, email, catalog, social media, packaging, and retail displays.

This role blends storytelling with marketing by translating product benefits and gardening advice into persuasive, customer‑friendly language that helps gardeners of any skill level discover, understand and succeed with Burpee products.