B2B Copywriter: Create Engaging, Conversion-Driven Copy

Foundation Software; Strongsville (OH); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Tickets to Cleveland sporting events

Lunch & learn sessions

Employee appreciation events

Paid vacation

Paid holidays

401(k) with match

Tuition reimbursement

Medical, dental, vision insurance

Insurance discounts

Job summary

Foundation Software is seeking an experienced copywriter to craft compelling B2B content across digital and print media. You will collaborate with an in-house creative team to drive advertising strategy, develop eye-catching headlines, and produce newsletters, emails, landing pages, and product copy.

Knowledge of SEO, storytelling, and brand voice is essential for engaging diverse audiences and driving action.

Qualifications

• Demonstrated ability to write compelling copy across media.
• Experience in B2B and multiple formats (ads, emails, landing pages, blogs).
• Strong storytelling and brand voice skills.
• Knowledge of SEO concepts and keyword usage.
• Ability to tailor messages for different audiences and funnel stages.
• Excellent grammar, tone, and attention to detail.
• Ability to manage multiple projects with deadlines.

Responsibilities

• Collaborate with in-house creative team to drive advertising strategy.
• Produce engaging copy for digital and print ads, videos, emails, and pages.
• Develop headlines, taglines, and calls to action.
• Test copy variants with analytics to improve MQLs.
• Draft newsletters and direct mail campaigns to spark conversations.
• Proofread for accuracy and consistency; ensure brand voice.
• Meet with SMEs to align audience messaging for each product line.
• Stay current on digital marketing trends and platforms.
• Evaluate competitors and identify market opportunities.
• Work with writers to execute advertising and content strategy.

Skills

Copywriting

B2B copywriting

Storytelling

Headlines & subject lines

Brand messaging

Audience targeting

Content marketing

SEO basics

Multi-channel advertising

Collaboration

Tools

AI tools

Keyword research

Job description

Foundation Software is seeking an experienced copywriter to craft compelling B2B content across digital and print media. You will collaborate with an in-house creative team to drive advertising strategy, develop eye-catching headlines, and produce newsletters, emails, landing pages, and product copy.

Knowledge of SEO, storytelling, and brand voice is essential for engaging diverse audiences and driving action.