Brand Copywriter: Storytelling, SEO & Catalog Copy

Newsletter Jobs; Westwood (MA); On-site; USD 60,000 - 90,000; Full time

Job summary

Newsletter Jobs is seeking a Copywriter to join its in-house creative team. You will shape the brand voice across web, email, paid media and catalog copy, delivering polished deliverables solo or with the team.

You will develop editorial storytelling, lead SEO for 47brand.com, write product copy for seasonal catalogues, and collaborate with marketing to drive measurable results in a fast-paced environment. This role emphasizes data-driven creativity, A/B testing concepts, and agile workflows.

Qualifications

• 4 years’ experience in advertising, copywriting, or in-house creative role.
• Bachelor’s degree in English, Marketing, or Communications.
• Experience with consumer products brands.
• Exceptional copywriting portfolio website.
• Proactive in nature—ability to solve problems, even when not fully defined.
• Ability to present creative process and sell creative ideas.
• Ability to work across multiple teams and department functions.
• Incredible attention to detail and superior organizational skills.
• Ability to work in a fast-paced environment with tight deadlines.

Responsibilities

• Work closely with the creative team to champion the brand voice in support of the marketing vision and objectives.
• Collaborate with digital marketing on key projects to bring a strategic perspective to the creative process.
• Create brand messaging for product-led storytelling that explains the “why” and reasons to believe in the product assortment.
• Develop editorial storytelling concepts and devices to build measurable brand awareness and engagement on site and across owned channels.
• Provide a range of concepts for A/B testing that deliver on creative briefs.
• Embrace a data-driven approach to apply learnings and improve campaign performance.
• Deliver work in an agile workflow, managing priorities and multiple projects at once.
• Creative evolution—stay up to date with branding and advertising in all facets.
• Write catalogue product copy for seasonal catalogues.
• Lead SEO optimization for 47brand.com.
• Micro catalog copy, explain the reasoning and mood boards of collections.

Skills

Copywriting

Brand voice

Editorial storytelling

SEO optimization

Data-driven

Project management

Education

Bachelor’s degree in English, Marketing, or Communications

Tools

Exceptional portfolio website

Job description

Newsletter Jobs is seeking a Copywriter to join its in-house creative team. You will shape the brand voice across web, email, paid media and catalog copy, delivering polished deliverables solo or with the team.

You will develop editorial storytelling, lead SEO for 47brand.com, write product copy for seasonal catalogues, and collaborate with marketing to drive measurable results in a fast-paced environment. This role emphasizes data-driven creativity, A/B testing concepts, and agile workflows.