Construction Marketing Content Strategist

Gardner Builders; Minneapolis (MN); On-site; USD 3,185,000 - 3,868,000; Full time

Benefits offered by this job

Paid parking or transit costs

Company phone & laptop

Generous PTO & sabbatical

Job summary

Gardner Builders is seeking a seasoned marketing storyteller to craft compelling website copy, project narratives, and campaign content. You will maintain a consistent brand voice across channels, coordinate video shoots, and elevate content through SEO and analytics.

You’ll manage day-to-day content updates, support paid marketing initiatives, and collaborate with internal teams to align storytelling with business priorities, while visiting project sites as needed.

Qualifications

• 5+ years in marketing or communications with a content focus.
• Exceptional writing, editing, and proofreading skills with a portfolio.
• Experience creating digital and print content, updating websites, and proactive social media and email programs.
• Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
• Ability to translate performance data into actionable recommendations.
• Strong project management and organizational skills with deadlines.

Responsibilities

• Bring Gardner’s stories to life through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
• Build repeatable storytelling approaches for case studies, proposals, sales materials, and awards.
• Keep website current via updates, cadence, and SEO best practices.
• Lead proactive social media and email programs, managing planning, publishing, campaigns, and lists.
• Support paid marketing by coordinating briefs, messaging, assets, timelines, and spend.
• Coordinate video storytelling with the Creative Lead, including scripts, storyboards, and production schedules.
• Turn insights into content priorities to improve reach and effectiveness.
• Keep projects organized across Minneapolis, Milwaukee, and Duluth hubs.

Skills

Writing

Editing

SEO

CMS

Email marketing

Social content

Project management

Storytelling

Collaboration

Analytics

Education

Bachelor’s degree preferred

Tools

HubSpot

Adobe Creative Suite

Video production tools

Job description

Gardner Builders is seeking a seasoned marketing storyteller to craft compelling website copy, project narratives, and campaign content. You will maintain a consistent brand voice across channels, coordinate video shoots, and elevate content through SEO and analytics.

You’ll manage day-to-day content updates, support paid marketing initiatives, and collaborate with internal teams to align storytelling with business priorities, while visiting project sites as needed.