Gaming CRM Ops Associate

bet365; Denver (CO); Hybrid; USD 50,000 - 60,000; Full time

Job summary

bet365 is a leading online gambling company hiring a Gaming CRM Associate to manage CRM promotional and lifecycle campaigns for USA and Canada, focusing on Spanish-speaking customers. You will create communications, offers, and test campaigns while ensuring compliance with regulatory standards and optimizing the customer journey.

The role supports the company’s hybrid work-from-home policy and emphasizes customer retention and loyalty through localized marketing practices.

Qualifications

• Experience working in a CRM or marketing role preferred.
• Excellent organization and prioritization with high attention to detail.
• Passion for casino games and understanding of online promotions.
• Knowledge of CMS and engagement platforms: Contentful, Braze, Optimove, Monday.com.
• Fluent English and Spanish in a fast-paced environment.

Responsibilities

• Build and optimize CRM campaigns, test communications, and execute lifecycle campaigns.
• Create and manage offer pages and ensure campaigns follow guidelines.
• Maintain content in the CMS and ensure accuracy and brand consistency.
• Collaborate with stakeholders to meet department needs and company policies.

Skills

CRM experience

Campaign execution

Attention to detail

Bilingual English/Spanish

CMS knowledge

Tools

Contentful

Braze

Optimove

Monday.com

Job description

• Compensation: USD 50000 - USD 60000 - yearly

Company Description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 100 million customers in 26 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As Gaming CRM Associate you willbe responsible for the day-to-day execution of CRM promotional & lifecycle campaigns across the USA and Canada for our Spanish speaking customers.

You will support the team in daily tasks such as creating communications, offer pages, testing and executing Gaming CRM campaigns.

You will deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards. You will prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of bet365 users.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $50,000 and $60,000 annually.

Qualifications

• Experience working in a CRM or marketing related role preferred
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of online casino betting mechanics and promotions.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as Monday.com.
• Fluent proficiency in verbal and written English and Spanish for a fast-paced environment including the ability to proofread a diverse range on content.

Additional Information

• Building, testing and sending a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
• Building and maintaining offer content using a Content Management System.
• Ensuring all content adheres to quality standards, regulation and brand guidelines.
• Proofreading all content prior to publication, ensuring all content is accurate and meets a high standard.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Job Location