CRM & Lifecycle Coordinator

Bally; Jersey City (NJ); On-site; USD 55,000 - 75,000; Full time

Job summary

Bally in Jersey City, NJ is seeking a CRM/Retention specialist to coordinate campaigns across brands and markets in the iGaming and sports betting space.

You will partner with Content, Design and BI to brief requirements, launch multi-channel campaigns (email, push, direct mail), and explore AI-driven automation to improve engagement and efficiency. English fluency and MS Office skills are required.

Qualifications

• 1+ years’ experience in an iGaming or Sports Betting CRM/Retention role.
• Knowledge of CRM tools including Braze, Adobe Campaign, Optimove and Silverpop/IBM.
• iGaming and Sports Betting industry knowledge preferred.
• Experience in using HTML code preferred, but not required.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Process-focused with attention to detail and ability to meet deadlines.
• Fluent in English with excellent written and verbal communication.

Responsibilities

• Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
• Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
• Build and launch campaigns across key channels, including email, push notifications, and direct mail.
• Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
• Develop and execute ongoing testing strategies to optimize campaign performance and communications.
• Partner with BI and Insights teams to analyze and report on campaign results.
• Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
• Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
• Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.

Skills

CRM Retention experience

English proficiency

Multitasking ability

Tools

Braze

Adobe Campaign

Optimove

Silverpop/IBM

Job description

30 Montgomery St
Jersey City, NJ 07302, USA

30 Montgomery St
Jersey City, NJ 07302, USA

• Coordinate and execute CRM campaigns and communications across multiple brands, markets, products, and customer segments.
• Partner with Content, Design, and BI teams to brief creative, copy, and data requirements and ensure high-quality campaign execution.
• Build and launch campaigns across key channels, including email, push notifications, and direct mail.
• Identify and implement AI-driven solutions to automate CRM workflows, improve efficiency, and enhance customer engagement.
• Develop and execute ongoing testing strategies to optimize campaign performance and communications.
• Partner with BI and Insights teams to analyze and report on campaign results.
• Maintain visibility of current and upcoming lifecycles and campaigns across relevant stakeholders.
• Support Casino and Sports Retention teams with the implementation of new technologies, processes, and testing methodologies.
• Collaborate with Retention and cross-functional teams to continuously improve CRM tools and processes.

We use Metaview, an AI-powered note-taking tool, during interviews to help capture key discussion points. The tool is used for note-taking purposes only and does not evaluate candidates or influence hiring decisions. Interview notes are used solely for recruitment purposes and are handled in accordance with applicable U.S. and Canadian privacy laws.

Salary Range: $55,000 - $75,000 USD

Qualifications

Skills

Behaviors

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Motivations

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Education

Experience

Preferred

1+ years’ experience in an iGaming or Sports Betting CRM/Retention role.

Knowledge of CRM tools including or like Braze, Adobe Campaign, Optimove and Silverpop/IBM.

iGaming and Sports Betting Industry knowledge preferred.

Experience in using HTML code preferred, but not required.

Proficiency in MS Office (Word, Excel, PowerPoint).

Process-focused individual with attention to detail.

Ability to manage multiple and changing priorities and adhere to deadlines.

Excellent organizational skills and the ability to be self-sufficient and multi-task.

Fluent in English with excellent written and verbal communication skills.

Licenses & Certifications

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.