CRM Operations Lead

bet365; Denver (CO); Hybrid; USD 75,000 - 105,000; Full time

Job summary

bet365, a leading global online gambling company, seeks a Sports CRM Operations Lead to steer a team of Associates and Copywriters in crafting and executing CRM campaigns across the USA and Canada. You will align campaigns with CRM strategy, ensure relevance, and drive engagement while maintaining regulatory and brand standards.

You will collaborate with the CRM strategy team to optimize content and multi-channel delivery (email, in-app, push) and lead by example with a positive attitude,

Qualifications

• Experience in a CRM or marketing role.
• Proven ability to lead, motivate and develop individuals.
• Strong written English and proofreading skills.
• Ability to manage multiple campaigns across channels.
• Passion for sports and online betting understanding.

Responsibilities

• Lead a team of Associates and Copywriters for CRM campaigns across the USA and Canada.
• Oversee localization, industry and marketing-focused best practices, and regulatory compliance.
• Collaborate with CRM strategy team to ensure campaigns are relevant and drive engagement.
• Ensure all Sports CRM campaigns adhere to quality standards and brand guidelines.
• Guide build, test and execution of campaigns across multiple channels (email, in-app, push, pages).
• Set objectives for Associates and contribute to staff development.

Skills

Team leadership

CRM marketing

Communication

Attention to detail

Organizational skills

Sports knowledge

Tools

Contentful

Braze

Optimove

Monday.com

Job description

At bet365, we're one of the world's leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on In-Play betting has solidified our market-leading position, offering an unmatched experience across 96 sports and 700,000 streaming events. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe, we handle over 6 billion HTTP requests daily and process more than 2 million bets per hour at peak.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of opportunities for growth, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our customers worldwide.

Job Description

As Sports CRM Operations Lead, you will be responsible for a team of Associates, ensuring the day-to-day execution and optimization of our CRM campaigns across the USA and Canada.

You will lead a team of Associates and Copywriters in creating marketing content and executing campaigns, aligning with CRM strategy.

You will work closely with the CRM strategy team to ensure that all campaigns are relevant, effective and drive engagement across our customer base. You will ensure that all campaigns are completed to the highest standard, ensuring localized, industry and marketing-focused best practices are applied and adhering to regulatory and marketing standards.

This role is eligible for inclusion in the Company’s hybrid working from home policy.

The salary range for this position is between $75,000 - $105,000 annually.

Qualifications

• Experience working in a CRM or marketing related role preferred.
• Proven experience to lead, motivate, organize and develop individuals in a team environment.
• Working knowledge of Content Management Systems, including Contentful, customer engagement platforms such as Braze, customer data platforms such as Optimove and work management systems such as Monday.com.
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for sports and a good understanding of online sports betting mechanics and promos is preferred.
• High standard of written English, including the ability to proofread a diverse range of content.
• Ability to use initiative and lead by example with a positive attitude.
• Exceptional communication and interpersonal skills.

Additional Information

• Assisting and guiding Associates in the build, test and execution of CRM campaigns across multiple channels (email, in-app messages, push notifications, offer pages).
• Working closely with CRM and other stakeholders to understand campaign objectives and deliver effective CRM solutions.
• Ensuring all Sports CRM campaigns adhere to quality standards, regulation and brand guidelines.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
• Investigating and resolving any issues related to campaign execution.
• Identifying opportunities to streamline processes and enhance operational efficiency.
• Setting and managing objectives for Associates and Copywriters and assist in the ongoing development of individuals within the team.

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.