CRM Associate (Gaming)

bet365; Denver (CO); Hybrid; USD 50,000 - 60,000; Full time

Job summary

A leading online gambling company is seeking a CRM Associate to manage promotional campaigns and enhance customer engagement. The ideal candidate will have experience in CRM or marketing with a passion for casino games. Responsibilities include planning, executing, and analyzing campaigns while ensuring adherence to regulatory standards. This full-time position offers a mid-senior level role in a hybrid working environment, fostering a data-driven culture and collaboration with various stakeholders.

Qualifications

• Experience in a CRM or marketing-related role.
• Excellent organisational, prioritisation and attention to detail.
• Passion for casino games and understanding of customer engagement.

Responsibilities

• Plan and execute CRM promotional campaigns.
• Analyze campaign performance to improve engagement.
• Collaborate closely with stakeholders.

Skills

CRM experience

Organisational skills

Passion for casino games

Understanding of betting mechanics

Use of CRM tools

Numerical and analytical skills

Communication skills

Team player qualities

Tools

Optimove

Braze

Job description

Base pay range

$50,000 – $60,000 per year

At bet365, we’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we employ over 9,000 people and serve over 100 million customers in 27 languages. Our focus on in‑play betting has solidified our market‑leading position, offering an unmatched experience across 96 sports and 700,000 streaming events.

Job Description

As a CRM Associate, Gaming you will be responsible for planning and executing CRM promotional & lifecycle campaigns across multiple regions on time and to a high standard.

You will support the team in daily tasks such as planning, testing, executing and analysing CRM campaigns, delivering promotional plans and ensuring best‑practice localisation. All work will adhere to relevant regulatory and marketing standards.

This role is eligible for inclusion in the company’s hybrid working‑from‑home policy.

Qualifications

• Experience in a CRM or marketing‑related role.
• Excellent organisational, prioritisation and attention to detail; ability to work in a high‑pressure, fast‑paced environment.
• Passion for casino games and good understanding of what drives customer engagement.
• Understanding of online casino betting mechanics, promotions and KPIs.
• Comfortable using CRM tools such as Optimove and engagement platforms such as Braze.
• Familiarity with customer behaviours and life‑cycles relevant to online casino.
• Strong numerical and analytical skills, capable of using a range of data insights and sources.
• Results‑driven with a desire to A/B test, re‑evaluate, optimise and test again.
• Strong team‑player qualities, demonstrated by leading by example.
• Exceptional communication and interpersonal skills.

Additional Information

• Building and driving campaigns to engage customers at all parts of the customer lifecycle.
• Ensuring all casino CRM activities adhere to quality standards, regulation and brand guidelines.
• Analyzing campaign performance and articulating insight to improve engagement.
• Following existing strategic decisions and guidelines.
• Developing CRM knowledge and expertise.
• Collaborating closely with stakeholders to meet department and company needs.
• Recognising commercial opportunities, gathering and analysing key information before making commercial decisions.
• Monitoring industry best practices and competitor trends to ensure CRM is delivered at the highest standard.
• Encouraging a data‑driven culture within the team and monitoring customer behaviours to optimise performance.

EEO Statement

bet365 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Gambling Facilities and Casinos