Functional Manager Marketing

Tata Consultancy Services; Abilene (TX); On-site; USD 90,000 - 100,000; Full time

Benefits offered by this job

Discretionary annual incentive

Medical coverage (Health)

Dental & Vision

Parental & family leaves

Identity theft protection

Certification & training reimbursement

Vacation & holidays

401K plan

Job summary

Tata Consultancy Services is seeking a Functional Manager Marketing to lead campaign design and execution. You will partner with Microsoft PMs to translate objectives into Iris configurations, manage approvals, surfaces, and targeting, and ensure campaigns meet best practices for scalability and delivery.

The role requires strong program management skills, attention to detail, and the ability to handle multiple campaigns with fixed deadlines in a fast-moving environment in Abilene, TX.

Qualifications

• Experience designing and executing campaigns and managing stakeholders in a technical/program management context.
• Strong end-to-end understanding of campaign lifecycles from build to publish.
• Ability to translate high-level requirements into precise configurations.

Responsibilities

• Campaign design and execution.
• Partner with Microsoft PMs to define objectives, audience strategy, surfaces and success metrics.
• Translate PM requirements into Iris configurations including setup, approvals, targeting and experimentation.
• Ensure campaigns are technically sound, scalable, and aligned with Iris best practices.

Skills

Campaign creation

Stakeholder management

Partner management

Campaign governance

Communication

Documentation

Tools

Iris

Job description

Job Description

Role - Functional Manager Marketing

Must Have Technical/Functional Skills

Campaign Creation; Stakeholder & Partner Management; Campaign Governance; Communication & Documentation Skills

Roles & Responsibilities

Campaign Design & Execution

• Partner closely with Microsoft PMs to understand campaign objectives, audience strategy, surfaces, and success metrics.
• Translate PM requirements into end to end Iris campaign configurations, including Campaign setup, gather necessary approvals, Surface and placement selection, Targeting and segmentation strategy, Experimentation (where applicable), Experience and delivery safeguards
• Ensure campaigns are technically sound, scalable, and aligned with Iris platform best practices.

Generic Managerial Skills, If any

Microsoft CopilotRole Overview

Campaign Design & Execution:

• Partner closely with Microsoft PMs to understand campaign objectives, audience strategy, surfaces, and success metrics.
• Translate PM requirements into end to end Iris campaign configurations, including: Campaign setup, Gather necessary approvals, Surface and placement selection, Targeting and segmentation strategy, Experimentation (where applicable), Experience and delivery safeguards.
• Ensure campaigns are technically sound, scalable, and aligned with Iris platform best practices.

Required Qualifications

• Experience supporting campaigns, experimentation, or in product messaging platforms in a technical or program management capacity.
• Strong understanding of end to end campaign lifecycles, including build, validation, approvals, and publishing.
• Proven ability to work with Product Managers and translate high level ideas into precise, executable configurations.
• Exceptional attention to detail and strong quality mindset.
• Ability to manage multiple concurrent initiatives with fixed deadlines.
• Clear, professional communication skills with both technical and non technical stakeholders.

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.

Salary Range: $90,000 - $100,000 a year