Lifecycle Marketing Manager

Tata Consultancy Services; Bellevue (WA); On-site; USD 82,000 - 121,000; Full time

Benefits offered by this job

Discretionary Annual Incentive

Medical Coverage

Dental & Vision Insurance

Parental Leaves

401K Plan

Training Reimbursement

Job summary

Tata Consultancy Services seeks a senior loyalty and lifecycle marketing leader to drive end-to-end programs across rewards platforms and consumer journeys. You will craft engagement, retention, and reactivation strategies, partnering with product, analytics, and creative teams to deliver integrated marketing initiatives.

This role requires strong stakeholder management and the ability to present insights to senior leadership.

Qualifications

• Must have experience leading loyalty or membership programs.
• Experience in driving engagement, retention, and loyalty initiatives.
• Proven ability to balance strategic leadership with hands-on execution in a fast-paced, data-driven environment.

Responsibilities

• Lead end-to-end lifecycle and loyalty marketing programs from strategy, planning, and execution through performance measurement and optimization.
• Develop customer engagement, retention, and reactivation strategies that drive usage, loyalty, and long-term customer value across Microsoft Rewards and Bing.
• Present campaign strategies, business performance, customer insights, and recommendations to senior leadership, including Director, GM, and VP audiences.
• Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities and inform business decisions.
• Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated customer marketing initiatives.
• Drive segmentation, personalization, experimentation, and customer journey optimization to improve program effectiveness and business outcomes.
• Own executive reporting, KPI tracking, and quarterly business reviews, translating complex data into actionable insights.
• Influence marketing strategy through strong stakeholder management, thought leadership, and customer-centric decision making.

Skills

Lifecycle Marketing

Relationship Marketing

Program Management

Campaign Strategy

Executive Presentations

Stakeholder Management

CRM Strategy

Growth Marketing

Journey Orchestration

Loyalty Marketing

Loyalty Programs

Customer Lifecycle

Retention Marketing

Behavioral Segmentation

Membership Marketing

Executive Storytelling

Member Benefits

Job description

Job Description

Must Have Technical/Functional Skills:

Lifecycle Marketing; Relationship Marketing; Program Management; Campaign Strategy; Executive Presentations; Stakeholder Management; CRM Strategy; Growth Marketing; Journey Orchestration; Loyalty Marketing; Loyalty Programs; Customer Lifecycle; Retention Marketing; Starbucks Rewards; CRM Marketing; Consumer Marketing; Journey Optimization; Behavioral Segmentation; loyalty marketing; Membership Marketing; Executive Storytelling; Member Benefits

Key Responsibilities

• Lead end-to-end lifecycle and loyalty marketing programs from strategy, planning, and execution through performance measurement and optimization.
• Develop customer engagement, retention, and reactivation strategies that drive usage, loyalty, and long-term customer value across Microsoft Rewards and Bing.
• Present campaign strategies, business performance, customer insights, and recommendations to senior leadership, including Director, GM, and VP audiences.
• Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities and inform business decisions.
• Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated customer marketing initiatives.
• Drive segmentation, personalization, experimentation, and customer journey optimization to improve program effectiveness and business outcomes.
• Own executive reporting, KPI tracking, and quarterly business reviews, translating complex data into actionable insights.
• Influence marketing strategy through strong stakeholder management, thought leadership, and customer-centric decision making.

Preferred Background

• Experience leading loyalty or membership programs such as Starbucks Rewards, Marriott Bonvoy, Hilton Honors, American Express Membership Rewards, Target Circle, Sephora Beauty Insider, Nike Membership, or Amazon Prime engagement programs.
• Demonstrated success creating and scaling customer retention, engagement, and loyalty initiatives.
• Proven ability to balance strategic leadership with hands-on execution in a fast-paced, data-driven environment.

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
• Salary Range: $82,000 - $121,000 a year