Functional Manager, Marketing

Tata Consultancy Services; Santa Clara (CA); On-site; USD 80,000 - 108,000; Full time

Job summary

Tata Consultancy Services in Santa Clara seeks a Functional Manager, Marketing to plan and execute strategic events that boost brand visibility and fuel growth for the Enterprise Solutions Unit. The role demands strong project management, creativity, and cross‑functional collaboration with internal teams and external partners.

You will manage budgets, timelines, and vendor relationships, promote events via email and social channels, and generate post‑event insights.

Qualifications

• 7–10 years in marketing with 2+ years in event marketing in IT/tech
• Strong communication and interpersonal abilities
• Proficient with event management tools and virtual platforms
• Creative, adaptable, and able to meet tight deadlines
• Willingness to travel for onsite events

Responsibilities

• Plan and execute marketing events, both in-person and virtual
• Coordinate vendors, venues, registrations, and materials
• Collaborate with cross‑functional teams for successful delivery
• Manage event timelines, budgets, and schedules
• Promote events via email, social media, and digital campaigns
• Track performance and prepare post‑event insights
• Maintain relationships with vendors and partners

Skills

Marketing leadership

Event marketing

Project management

Communications

Travel willingness

Education

Bachelor’s degree in marketing/communications

MBA (preferred)

Tools

Marketo

MS Teams

Cvent

LinkedIn Live

Job description

The Functional Manager, Marketing is responsible for planning, organizing, and executing strategic marketing events that enhance brand visibility, strengthen client relationships, and support business growth objectives for the Enterprise Solutions Unit. This role requires strong project management skills, creativity, and the ability to collaborate across internal teams and external partners. Additionally, the role requires strict adherence to TCS process compliance, governance, and policy standards throughout event planning and execution.

Responsibilities

• Support the planning and execution of marketing events, both in-person and virtual.
• Coordinate event logistics, including vendors, venues, registrations, and materials.
• Collaborate with cross-functional teams to ensure successful event delivery.
• Manage event timelines, budgets, and project schedules.
• Promote events through email, social media, and digital marketing campaigns.
• Track event performance and prepare post-event reports and insights.
• Maintain relationships with vendors, sponsors, and event partners.

Qualifications

• 7-10 years in Marketing with 2+ years in event marketing, preferably in IT/technology sector.
• Proven ability to lead the project with excellent communication and interpersonal abilities.
• Proficiency in event management tools and virtual platforms (Marketo, MS Teams, Cvent, LinkedIn Live, etc)
• Creative problem-solving and ability to work under tight deadlines with an ability to prioritize tasks effectively.
• Strong analytical, communication, and project management skills.
• Willingness to travel for supporting events onsite.
• Bachelor’s degree in marketing, Communications, or related field (MBA preferred)

Salary Range: $79,900-$108,100 a year