Functional Analyst

Tata Consultancy Services; Cary (NC); On-site; USD 100,000 - 110,000; Full time

Job summary

Tata Consultancy Services is seeking a marketing automation professional in Cary, NC, to design, implement, and document segmentation rules and audience logic. You will work with data teams to validate counts, troubleshoot issues, and ensure accurate targeting.

You will build modular email templates, translate business use cases into requirements, and support lifecycle journey templates with Brand teams. Strong QA, documentation, and cross-functional communication are essential.

Qualifications

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution.
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

Responsibilities

• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
• Document processes and contribute to playbooks that improve platform adoption
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
• Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation

Skills

Marketing automation

CRM execution

Cordial experience

SQL-based audience building

Amperity experience

Data integration

QA and process documentation

Cross-functional collaboration

Communication skills

Education

Bachelor of Computer Science

Tools

Snowflake

Sculpt blocks

Job description

Job Description

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

Must Have Technical/Functional Skills

• Minimum 2-4 years of experience in marketing automation, Martech operations, or CRM execution
• Hands-on experience with Cordial required; Familiarity with other next-generation ESPs is a plus
• Strong understanding of segmentation logic, data integration, SQL-based audience building (Amperity experience a plus)
• Proven ability to support campaign execution, QA, and process documentation within a cross-functional marketing environment
• Detail-oriented, proactive, and comfortable learning new tools and processes quickly in a fast- paced environment
• Strong communication and collaboration skills; Able to translate marketing needs into actional steps with technical and data teams

Roles & Responsibilities

• Support the design and documentation of audience segmentation logic by partnering with data teams to define key attributes and dependencies
• Run basic SQL queries in Snowflake to validate audience counts, troubleshoot data issues, and confirm targeting accuracy
• Build and configure modular email templates (Sculpt blocks) and reusable components to support dynamic personalization
• Translate business use cases into structured requirements and workflow documentation for activation
• Assist in building and maintaining journey templates and personalization frameworks for lifecycle programs in partnership with Brand teams (Welcome, Post Purchase, Reactivation, etc.)
• Document processes and contribute to playbooks that improve platform adoption
• Partner with IT and Data teams to validate integrations, triggers, data feeds, and maintain data hygiene
• Apply hands-on experience from prior marketing platform transitions to support process improvements and best practice documentation

TCS Employee Benefits Summary

• Discretionary Annual Incentive.
• Comprehensive Medical Coverage: Medical & Health, Dental & Vision, Disability Planning & Insurance, Pet Insurance Plans.
• Family Support: Maternal & Parental Leaves.
• Insurance Options: Auto & Home Insurance, Identity Theft Protection.
• Convenience & Professional Growth: Commuter Benefits & Certification & Training Reimbursement.
• Time Off: Vacation, Time Off, Sick Leave & Holidays.
• Legal & Financial Assistance: Legal Assistance, 401K Plan, Performance Bonus, College Fund, Student Loan Refinancing.
• Salary Range: 100,000 - $110,000 a year

Qualifications

BACHELOR OF COMPUTER SCIENCE