Full-time Associate Director of Ticketing Services

Houston Ballet; Houston (TX); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Healthcare benefits

403(b) plan

Paid time off

Professional development

Ticket discounts

Job summary

Houston Ballet seeks an Associate Director of Ticketing Services to lead Tessitura operations, pricing strategy, and patron data analysis in support of audience development. This in-person, full-time role requires evening/weekend availability during performances in Houston, TX.

You will collaborate across Marketing, Development, Finance, Education & Community Engagement, IT, and executive leadership, driving revenue while ensuring excellent patron service and accurate reporting.

Qualifications

• 3+ years hands-on Tessitura experience.
• Experience in a large performing arts organization (ballet, opera, etc.).
• Deep knowledge of season builds, seat maps, pricing, promotions, subscriptions, and reporting.

Responsibilities

• Tessitura & Ticketing Systems: ensure accuracy of records, seat maps, pricing, subscriptions, and reports; test 120+ performances yearly.
• Cross-Department Coordination: balance Marketing growth, Development donor relations, Finance revenue targets and Community Engagement goals.
• Patron Experience: support ticket purchases, exchanges and complaints with consistent, fair handling.
• Pricing, Inventory & Revenue Strategy: assist dynamic pricing decisions balancing access and revenue.
• Complimentary Tickets, Access & Donor Support: coordinate tickets and seating for donors and partners.
• Marketing & Audience Data: track sales trends, segment audiences, support data-driven campaigns.
• Finance & Reporting: bridge Ticketing and Finance; prepare year-end reports.
• Website & Vendor Collaboration: manage Tessitura–Prospect2 integration and partner relationships.

Skills

Tessitura

Patron segmentation

CRM data analysis

Pricing strategy

Data-driven decisions

Cross-functional collaboration

Communication

Tools

Tessitura

Prospect2

Jixaw Technologies

Job description

Come work with us at Houston Ballet!Join a leading nonprofit arts organization that’s redefining what ballet can be. We’re committed to inspiring a lasting love of dance through nationally recognized bold performances, new choreography, and education programs. At Houston Ballet, your creativity meets purpose—and your passion takes center stage. Whether on stage or behind the scenes, every role here contributes to something bigger. Your Passion. Our Stage.Visit: www.houstonballet.org for more information.* * * For full consideration, please be sure to combine your resume and cover letter into one document to upload when you apply.Position SummaryThe Associate Director of Ticketing Services helps to lead the strategy and systems connecting patrons to Houston Ballet performances, from purchase through attendance. Reporting to the Director of Ticketing Services, this role assists with Tessitura administration for the Marketing Department, pricing support, reporting accuracy, and patron services standards, as well as lead segmentation and patron data analysis to support audience development.The position works collaboratively to support Development, Artistic Planning, Education & Community Engagement, IT, Finance, and Executive Leadership.This is full-time, in-person position located in Houston, TX. This role requires evening and weekend availability to support performances, providing regular opportunities to experience the artistry, energy, and excitement that define Houston Ballet.Required Experience3+ years hands-on Tessitura experienceExperience in a large, high-volume performing arts organization (ballet, opera, symphony, theater, or similar)Deep knowledge of season builds, seat maps, pricing, promotions, subscriptions, reporting, and financial data within TessituraDemonstrated ability to support high-volume sales (subscription, single-ticket, group), performance-day operations, and complex patron issuesUnderstanding of how ticketing supports marketing, revenue, finance, donor relations, and access programsExperience with lead segmentation and patron data management within a CRM or ticketing platformStrong analytical skills, with the ability to segment patron data to inform sales, marketing, and fundraising strategyExperience using dynamic pricing softwareIdeal CandidateA detail-oriented professional who can manage systems, explain data clearly, and balance patron care with revenue goals.Key ResponsibilitiesTessitura & Ticketing Systems - Ensuring accuracy of records, seat maps, pricing, subscriptions, and reports. Build and test all performance setups (120+ performances annually, including 6 main productions and 40 Nutcracker shows) before on-sale. Partner with IT and vendors (Jixaw Technologies, Prospect2) on integrations, upgrades, and troubleshooting; participate in Tessitura User Group meetings.Cross-Department Coordination & Front of House Support - Balance competing priorities of Marketing's growth goals, Development's donor relationships, Finance's revenue targets, and Community Engagement's access goals through clear trade-off communication. Support Front of House during performances and help resolve urgent day-of issues in coordination with ushers, security, and building staff.Patron Experience - Support the patron-centered approach to ticket purchases, exchanges, and complaints. Help resolve escalated concerns fairly and consistently, and respond calmly to performance-day issues (seating, access, scheduling).Pricing, Inventory & Revenue Strategy - Support pricing and inventory decisions, including dynamic pricing for high-demand shows like Nutcracker, that balance access, satisfaction, and revenue. Collaborate with Marketing, Development, Finance, and Executive Leadership on pricing strategy, discount timing, and demand trends; monitor inventory and recommend adjustments to held/released seats.Complimentary Tickets, Access & Donor Support - Support the Development Department with coordination of complimentary tickets, held seats, and special seating for donors, sponsors, Board members, press, and community partners, treating every comp ticket as tracked inventory with real value. Plan access initiatives proactively rather than as last-minute fill.Marketing & Audience Data - Support campaign planning, audience segmentation, and promotions (e.g., Ticket Tuesday, BOGO offers) using customer data. Track sales trends and conversion across web, phone, and subscription channels. Support participation in the shared Data Center database with other Houston arts organizations, protecting patron privacy.Finance & Reporting - Serve as the bridge between Ticketing and Finance, ensuring correct GL coding, accurate revenue/attendance data, and coordinated season setup across fiscal years. Prepare year-end reports (attendance, revenue, comps, donations) that are clear and audit-ready for funders and grants.Website & Vendor Collaboration - Support the patron-facing purchase experience (navigation, checkout flow, accessibility, conversion) in partnership with IT and external vendor relationships. Manage Tessitura–Prospect2 integration for confirmations, reminders, and marketing communicationsBenefitsHouston Ballet presents an enticing benefits package for eligible full-time employees, including:Healthcare Benefits: Embrace our comprehensive coverage for medical, dental, and vision care. Choose from plans with low-cost or zero monthly premiums, complemented by provisions for paid life and AD&D insurance, and versatile spending accounts.Retirement Plan: Secure your future through our 403(b) plan, bolstered by a substantial 5% annual contribution from Houston Ballet, empowering you to save and thrive.Paid Time Off: Embrace a healthy work-life balance with 3 weeks of paid vacation, 10 paid sick days, and 10 paid holidays. Paid parental leave is also available to support your personal milestones.Professional Development: Fuel your career ambition with access to online training and professional growth resources specific to arts management, empowering you to advance your career on your terms.Discounts and Perks: Immerse yourself in the vibrant Houston performing arts scene with discounted and complimentary tickets to captivating ballet performances and other Houston theater district venues. Enjoy exclusive partnerships with local businesses and eateries for unforgettable experiences.Wellness Programs: Prioritize your well-being with access to our on-site gym and counseling services through our employee assistance plan, providing comprehensive support for your physical and mental wellness.Inclusion, Diversity, Equity and Access StatementHouston Ballet is dedicated to creating meaningful change by cultivating a space that honors what is unique in all of us. Inclusion, Diversity, Equity, and Access (IDEA) are instrumental in the fulfillment of our mission and values. We recognize our responsibility to be an inclusive and open organization for students, artists, staff, trustees, and volunteers of all backgrounds.We are an Equal Opportunity Employer. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Join us, together we are Houston Ballet.Core ValuesOur shared values are essential to our success as a world-class ballet company and academy. These values guide our decisions and behaviors and shape our culture.EXCELLENCE: We are passionate about results. Our programs are recognized and awarded for excellence. We are committed to delivering quality programs at the highest standard. Work in all departments matches the caliber of the programming on stage.ENGAGED: We are proud to be a part of a company that produces art and trains artists. We attend performances and are tremendous advocates for the education and community engagement programs we offer. We are all in and well-versed in the mission of Houston Ballet.DRIVEN: We are driven to take goals and run with them. We are excited to deliver results beyond expectations. We are accountable for our actions and work. We reinvent Standard Operations Procedures, leaving our jobs better than we found them. Much of our work product becomes the standard for individuals who will fill our roles in the years to come.COLLABORATIVE: We unite around Houston Ballets mission and support each other in reaching goals. We share information widely and generously and treat our team members, customers, and patrons with respect and sensitivity. We embrace inclusion, diversity, equity, and access. We recognize our responsibility to be an open, welcoming, and anti-racist organization where students, artists, staff, trustees, and volunteers of all backgrounds collaboratively learn, work and serve. We nurture the growth and understanding of how each of us fits into the larger picture and we celebrate organizational achievements.PATRON-CENTERED: Our patrons (subscribers/supporters/donors/stakeholders) are at the center of all we do and are at the top of our minds in our decisions and actions. Our patrons are delighted by the excellent customer service they receive at every interaction at Houston Ballet.