Full-Funnel Growth Creative Lead for Multi-Brand

103644278; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Lume, part of Mammoth Brands, seeks a Senior Associate, Full-Funnel Growth Creative to own the complete creative loop across three brands: Harry's, Flamingo, and Lume. You will digest insights, write briefs, shoot and edit assets, and drive paid social campaigns to accelerate measurable growth.

You'll work closely with the Upstream Innovation Director and cross-functional partners (Growth, Makers, and Supply Chain) to push creative excellence and optimize media performance using AI tools.

Qualifications

• Experience in performance marketing, content creation, or growth.
• Ability to own end-to-end creative production and media optimization.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Mine performance data and consumer insights to identify opportunities and test ideas.
• Develop testable creative hypotheses and briefs.
• Write briefs translating consumer truth into actionable direction.
• Conduct competitive analysis across brand landscapes to surface opportunities.
• Ideate and script 5+ net-new concepts per week for paid social.
• Produce assets across formats and, when needed, shoot and edit.
• Use AI tools to generate and accelerate asset production.
• Manage paid social campaigns and optimize performance.
• Build and maintain a structured testing plan with clear success metrics.
• Translate results into the next creative iteration and communicate learnings.
• Report learnings to stakeholders and inform next steps.

Skills

Performance marketing

Content creation

Growth mindset

Creative strategy

Tools

Veo

Imagen

ChatGPT

Job description

Lume, part of Mammoth Brands, seeks a Senior Associate, Full-Funnel Growth Creative to own the complete creative loop across three brands: Harry's, Flamingo, and Lume. You will digest insights, write briefs, shoot and edit assets, and drive paid social campaigns to accelerate measurable growth.

You'll work closely with the Upstream Innovation Director and cross-functional partners (Growth, Makers, and Supply Chain) to push creative excellence and optimize media performance using AI tools.