Senior Associate, Full-Funnel Growth Creative

103644278; New York (NY); On-site; USD 85,000 - 125,000; Full time

Job summary

Lume, part of Mammoth Brands, seeks a Senior Associate, Full-Funnel Growth Creative to own the complete creative loop across three brands: Harry's, Flamingo, and Lume. You will digest insights, write briefs, shoot and edit assets, and drive paid social campaigns to accelerate measurable growth.

You'll work closely with the Upstream Innovation Director and cross-functional partners (Growth, Makers, and Supply Chain) to push creative excellence and optimize media performance using AI tools.

Qualifications

• Experience in performance marketing, content creation, or growth.
• Ability to own end-to-end creative production and media optimization.
• Strong analytical skills and data-driven decision making.

Responsibilities

• Mine performance data and consumer insights to identify opportunities and test ideas.
• Develop testable creative hypotheses and briefs.
• Write briefs translating consumer truth into actionable direction.
• Conduct competitive analysis across brand landscapes to surface opportunities.
• Ideate and script 5+ net-new concepts per week for paid social.
• Produce assets across formats and, when needed, shoot and edit.
• Use AI tools to generate and accelerate asset production.
• Manage paid social campaigns and optimize performance.
• Build and maintain a structured testing plan with clear success metrics.
• Translate results into the next creative iteration and communicate learnings.
• Report learnings to stakeholders and inform next steps.

Skills

Performance marketing

Content creation

Growth mindset

Creative strategy

Tools

Veo

Imagen

ChatGPT

Job description

About Lume and Mando

Founded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don't have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as "life-changing" by our customers. In late 2022, we launched a men's line called Mando, bringing our expertise to the men's personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day.

Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, Mando, and Coterie. Driven by a mission to "Create Things People Like More," the company is creating a new model-and home-for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.

We build brands that move fast and think big - and we hire people who are curious about AI, willing to experiment with it in their day-to-day work, and excited to accelerate what's possible. We prioritize giving our team the tools, training, and space to build real fluency, so you grow alongside the technology and help shape how we use it.

About the Role

Most performance creative roles live in one lane: you're either the strategist with the deck, the maker with the camera, or the media buyer with the dashboard. This role owns all three.

As Senior Associate, Full-Funnel Growth Creative, you'll run the complete loop - from pulling insights and writing the brief, to shooting and editing the asset, to trafficking it into paid channels and reading the results. You'll do this across three brands (Harry's, Flamingo and Lume), contributing towards our high-velocity creative engine that turns consumer understanding into measurable growth for new products.

You'll sit within the Upstream team and report to the Director of Upstream Innovation, Brand Marketing, working closely with Growth, Makers, and Supply Chain. This is a rare opportunity to drive creative output and media performance simultaneously - with real accountability, real visibility, and real impact.

What You'll Do

Insights & Strategy

• Mine performance data, consumer insights, and platform trends to identify what's working, what's stale, and what's worth testing next.
• Develop testable creative hypotheses - framing the 'why' behind each concept before production begins.
• Write clear, actionable creative briefs (for yourself and external collaborators) that translate consumer truth into executional direction.
• Conduct ongoing competitive analysis across Harry's, Flamingo, and Lume category landscapes to surface opportunities and whitespace.

Creative Production

• Ideate, concept, and script, 5+ net-new creative concepts per week, per product for paid social. Strong candidates will also be able to shoot and edit when appropriate.
• Produce assets across formats: short-form video, static, UGC-style, and light motion - comfortable owning end-to-end with minimal handoffs.
• Use AI tools (e.g. Veo, Imagen, ChatGPT) to generate, iterate, and accelerate asset production.
• Support content capture on set - from scrappy phone shoots to larger-scale productions.

Media Execution & Optimization

• Traffic and launch campaigns across paid social channels (Meta, TikTok, Snap, YouTube, and others), independently managing day-to-day ad operations.
• Monitor key performance metrics daily, flag meaningful trends, and make real-time optimizations to maximize efficiency of spend.
• Build and maintain a structured testing and learning plan - clear hypotheses, defined success metrics, and stakeholder-ready readouts.
• Translate performance results into the next iteration of creative, closing the loop between what ran and what gets made next.
• Report on learnings to cross-functional stakeholders, clearly communicating what worked, what didn't, and what we do next.

Who You Are

You're a full-stack growth creative - someone who gets energized by owning the whole thing, not just one piece of it. You probably have a background in performance marketing, content creation, or growth, and at some point realized the lane was too narrow. You're equally comfortable in a spreadsheet and behind