Freemium Product Marketing & GTM Lead

Gen; Tempe (AZ); On-site; USD 175,000 - 200,000; Full time

Benefits offered by this job

401(k) match

Health insurance options

Unlimited paid time off

Job summary

Gen is seeking a Lead Manager, Product Marketing & GTM – Freemium to handle end-to-end marketing positioning and launch strategy for their portfolio, which includes renowned consumer brands like Avast and Norton. The role involves strong collaboration across multiple teams and the use of analytics to drive product narratives and marketing execution.

The position is based in Tempe, Arizona, and provides an annual base salary ranging from $175,000 to $200,000, along with a comprehensive benefits package.

Qualifications

• 8–12 years of experience in product marketing and GTM strategy within technology or subscription businesses.
• Proven leadership in product positioning.
• Experiences in integrated campaign planning across channels.

Responsibilities

• Own marketing positioning and messaging for products and launches.
• Define comprehensive launch plans including target audiences and key messages.
• Develop cross-functional integrated campaigns across various channels.

Skills

Product positioning

Integrated marketing

Cross-functional leadership

Analytics-driven planning

Campaign planning

Job description

Gen is seeking a Lead Manager, Product Marketing & GTM – Freemium to handle end-to-end marketing positioning and launch strategy for their portfolio, which includes renowned consumer brands like Avast and Norton. The role involves strong collaboration across multiple teams and the use of analytics to drive product narratives and marketing execution.

The position is based in Tempe, Arizona, and provides an annual base salary ranging from $175,000 to $200,000, along with a comprehensive benefits package.