Strategic Leader, Freemium Growth & Acquisition

FinTech Collective, LLC; New York (NY); Hybrid; USD 200,000 - 230,000; Full time

Benefits offered by this job

401(k) retirement plan with company

HSA funding

Wellness reimbursement

Home improvement allowance

Tuition reimbursement

Job summary

Gen seeks a Director of Freemium Growth Marketing & Acquisition to own the Avast/AVG/Avira/CCleaner acquisition engine, with a primary focus on Avast. You will hit acquisition targets, steer go-to-market for new features, balance growth with revenue, and optimize paid, earned, and owned channels across global markets.

You will lead cross-functional teams, guide media investment, and ensure messaging stays relevant to local markets while driving units and bookings.

Qualifications

• 15+ years in customer acquisition or growth marketing with ownership of planning and results.
• Experience in subscription, online or mobile business preferred.
• Bachelor’s degree or equivalent experience.

Responsibilities

• Lead annual and quarterly acquisition planning and budget guidance.
• Oversee go-to-market for product features and seasonal campaigns.
• Define acquisition priorities across portfolio for free installs, trials, and paid.
• Own full-funnel acquisition strategy across paid, earned and owned channels.
• Lead audience, messaging, and creative strategy with partners.
• Drive testing across channels and geographies to improve conversion.
• Develop geo-specific acquisition strategies for global markets.
• Ensure product messaging and assets stay current and optimized.
• Partner with cross-functional teams to connect acquisition with monetization.

Skills

Go-to-market leadership

Campaign development

Geo-specific strategies

Analytics & insights

Budget management

Audience strategy

Creative strategy

Performance testing

AI in marketing

Education

Bachelor's degree or equivalent

Job description

Gen seeks a Director of Freemium Growth Marketing & Acquisition to own the Avast/AVG/Avira/CCleaner acquisition engine, with a primary focus on Avast. You will hit acquisition targets, steer go-to-market for new features, balance growth with revenue, and optimize paid, earned, and owned channels across global markets.

You will lead cross-functional teams, guide media investment, and ensure messaging stays relevant to local markets while driving units and bookings.