Freemium Growth & Acquisition Leader

Gen; New York (NY); Hybrid; USD 200,000 - 230,000; Full time

Benefits offered by this job

401(k) match

Health insurance

Disability coverage

Life insurance

Unlimited PTO

Job summary

Gen in NYC is seeking a senior acquisition leader to own the engine driving customer growth across Avast suite and CCleaner freemium offerings. You will shape annual and quarterly plans, coordinate channel investments, and align messaging, creative, and offers to maximize units and bookings.

You will lead go-to-market for features, maintain evergreen brand messaging, optimize the full-funnel performance, and partner with Media, Analytics, and Product teams to drive sustainable growth.

Qualifications

• 15+ years leading customer acquisition or growth marketing with ownership of planning and results.
• Experience in a subscription, online, or mobile business is a strong plus.
• Track record of end-to-end go-to-market for features and campaigns.
• Experience managing significant acquisition budgets with data-driven decisions.
• Strong analytical skills and ability to translate data into leadership insights.
• Experience building geo-specific acquisition strategies across multiple markets.

Responsibilities

• Own annual and quarterly acquisition planning with budget guidance and testing priorities.
• Lead briefing process for media teams with clear goals, audience direction, messaging, and performance expectations.
• Define acquisition priorities across the portfolio and monetization approach (free installs, trials, direct paid).
• Lead go-to-market planning for product features, updates, and campaigns, including positioning and asset briefing.
• Maintain evergreen messaging across channels and optimize assets to improve KPIs.
• Drive creative updates and brief agencies; review and optimize creative for consistency and performance.
• Monitor cross-channel funnel performance and report risks, opportunities, and actions to leadership.
• Use AI tools to improve results and team efficiency.

Skills

Acquisition leadership

Growth marketing

Go-to-market planning

Channel strategy

Analytics

AI familiarity

Cross-functional leadership

Job description

Gen in NYC is seeking a senior acquisition leader to own the engine driving customer growth across Avast suite and CCleaner freemium offerings. You will shape annual and quarterly plans, coordinate channel investments, and align messaging, creative, and offers to maximize units and bookings.

You will lead go-to-market for features, maintain evergreen brand messaging, optimize the full-funnel performance, and partner with Media, Analytics, and Product teams to drive sustainable growth.