Brand Strategist

Struck; Salt Lake City (UT); On-site; USD 85,000 - 115,000; Full time

Job summary

STRUCK is seeking a Brand Strategist who understands that great strategy starts with people. You explore how brands earn relevance and how experiences shape behavior, connecting research, insight, creativity, and business goals to uncover opportunities that move clients forward.

You will lead discovery and research for complex engagements, develop brand positioning and customer journeys, plan workshops, and synthesize data into actionable recommendations.

Qualifications

• 3+ years of experience in strategy within an agency, consulting, innovation, or brand environment.
• Proven experience leading strategy for complex brands and multidisciplinary projects.
• Brand positioning and messaging architecture experience.
• Customer experience strategy and journey mapping.
• Workshop facilitation and insight synthesis with strong storytelling.

Responsibilities

• Lead strategic discovery and research for complex client engagements.
• Develop brand positioning, messaging frameworks, audience definitions, customer journeys, and strategic recommendations.
• Plan and facilitate client workshops, stakeholder interviews, and collaborative working sessions.
• Design and execute primary and secondary research initiatives.
• Synthesize qualitative and quantitative research into compelling insights and actionable recommendations.
• Develop creative briefs, experience strategies, and strategic frameworks that guide cross-functional teams.
• Partner with Creative Directors, Client Partners, Designers, and Producers throughout project lifecycles.
• Shape new business opportunities with strategic thinking in pitches and discovery conversations.
• Evolve STRUCK's strategy processes, templates, methodologies, and thought leadership.
• Identify opportunities to integrate emerging research methods, AI tools, and innovation practices.

Skills

Insight-driven

Human-centered

Strategic lead

Facilitator

Systems thinking

Collaborator

Curious

Job description

A Brand Strategist who understands that great strategy starts with people. You are endlessly curious about how businesses grow, how brands earn relevance, and how experiences shape behavior. You connect research, insight, creativity, and business objectives to uncover opportunities that move clients forward.

You Are...

• Insight-driven. Research isn't a phase—it's how you think. You uncover patterns, identify opportunities, and transform information into actionable strategies that inspire teams and clients alike. This builds on STRUCK's emphasis on insight-led, human-centered strategic thinking.
• Human-centered. You naturally balance customer needs, business goals, and brand aspirations to create experiences that matter.
• A strategic lead. You confidently own strategy for major client engagements, guide discovery, and help teams navigate complex business challenges while bringing others along in the process.
• A facilitator. You know how to bring diverse perspectives together, lead collaborative workshops, and build alignment around opportunities and priorities.
• A systems thinker. You connect brand, experience, messaging, positioning, customer journeys, and measurement into cohesive strategic frameworks.
• A collaborator. You enjoy working alongside designers, writers, architects, producers, technologists, and client partners, believing the best ideas emerge together.
• Curious by nature. You stay informed on emerging technologies, consumer behavior, AI-enabled research, innovation, and cultural shifts because understanding what's next is part of your craft.

You Will...

• Lead strategic discovery and research for complex client engagements.
• Develop brand positioning, messaging frameworks, audience definitions, customer journeys, and strategic recommendations.
• Plan and facilitate client workshops, stakeholder interviews, and collaborative working sessions.
• Design and execute primary and secondary research initiatives.
• Synthesize qualitative and quantitative research into compelling insights and actionable recommendations.
• Develop creative briefs, experience strategies, and strategic frameworks that guide cross-functional teams.
• Partner closely with Creative Directors, Client Partners, Designers, and Producers throughout project lifecycles.
• Help shape new business opportunities by contributing strategic thinking during pitches and discovery conversations.
• Continue evolving STRUCK's strategy processes, templates, methodologies, and thought leadership.
• Identify opportunities to integrate emerging research methods, AI tools, and innovation practices into our strategic work.

You Have...

• 3+ years of experience in strategy within an agency, consulting, innovation, or brand environment.
• Proven experience leading strategy for complex brands and multidisciplinary projects.
• Brand positioning
• Messaging architecture
• Customer experience strategy
• Journey mapping
• Workshop facilitation
• Insight synthesis
• Strategic recommendations
• Experience conducting both primary and secondary research using qualitative and quantitative methodologies.
• Exceptional presentation, storytelling, and communication skills.
• The ability to simplify ambiguity into compelling narratives and actionable plans.
• Experience collaborating across creative, digital, experiential, and physical environments.
• A strong appreciation for design, storytelling, user experience, and business strategy.

Struck is an equal opportunity employer (EOE). We’re always looking for talented folks with diverse skill sets and even more diverse backgrounds. How you approach a problem is defined by your own personal history, and better solutions come from harnessing the talents of a diverse team with rich, unique histories of their own.