Freelance Media Director: AI-Driven Strategy & Growth

David&Goliath; El Segundo (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

David&Goliath in El Segundo, CA is seeking a media director with a fast, hungry mind and a deep understanding of media and creativity. You get a thrill out of helping brands identify and conquer their Goliaths with insight, strategies, and results.

You're a great writer, collaborative, and able to turn decks, data, social feeds, syndicated research, platforms, and AI into sharp, story-driven recommendations.

Qualifications

• 10+ years of relevant experience.
• A passion for advertising and marketing, with a hunger to always learn.
• Superior writing skills, with a talent for crafting data into stories and telling them simply and persuasively.
• Knowledge of research tools and methodologies and analyzing data accordingly.
• Ability to get involved with internal teams and provide insights and direction.
• A creatively-minded doer who knows how to work well with others.
• A values-driven, emotionally intelligent human.

Responsibilities

• Lead paid media strategy, planning, and buying, including Paid Search (Google) and Paid Social (Facebook).
• Build paid media strategic plans and campaign recommendations aligned to awareness, engagement, and adoption goals.
• Oversee budget pacing to keep spend on plan throughout the year.
• Develop keyword and audience strategy across search and social media.
• Work with the Analytics Director to analyze performance and deliver ongoing optimization recommendations.
• Provide weekly and monthly paid media performance reporting and insights to the client.
• Partner with the CSO to establish and grow D&G's media practice.
• Collaborate with creative, strategy, CRM, SEO, analytics, and production teams, so media plans are integrated with broader marketing initiatives.
• Partner with project management to keep deliverables on time and on budget and join client meetings to present recommendations and gather feedback.
• Traffic D&G-produced broadcast creative in partnership with the production team.
• Use AI tools and platform data to work faster and sharper, turning inputs into clear, story-driven recommendations.

Job description

David&Goliath in El Segundo, CA is seeking a media director with a fast, hungry mind and a deep understanding of media and creativity. You get a thrill out of helping brands identify and conquer their Goliaths with insight, strategies, and results.

You're a great writer, collaborative, and able to turn decks, data, social feeds, syndicated research, platforms, and AI into sharp, story-driven recommendations.