Freelance CRO & Growth Optimization Consultant

Right Side Up; United States; Remote; USD 138,000 - 276,000; Full time

Job summary

Right Side Up is seeking freelance Conversion Rate Optimization consultants to join its talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.

Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile.

Qualifications

• Strong foundation in CRO, experimentation, and user behavior analysis.
• Experience designing and executing A/B or multivariate tests.
• Familiarity with experimentation and analytics tools (Optimizely, VWO, Google Analytics, Hotjar).
• Ability to form hypotheses and prioritize tests based on impact.
• Understanding of UX/UI principles and their impact on conversion.
• Strong analytical skills and attention to detail.
• Ability to communicate results clearly to stakeholders.
• Comfort working across different industries and customer journeys.

Responsibilities

• Analyze user behavior and conversion funnels to identify drop‑off points.
• Develop and execute A/B and multivariate testing programs.
• Create testing roadmaps aligned to business goals.
• Partner with design, product, and engineering teams to implement experiments.
• Optimize landing pages, product pages, and key conversion flows.
• Use Optimizely, VWO, Hotjar, and Google Analytics to run tests and gather insights.
• Report test results and translate findings into actionable recommendations.

Skills

CRO fundamentals

A/B testing

Multivariate testing

User behavior analysis

Experiment design

Strong analytical skills

Tools

Optimizely

VWO

Hotjar

Google Analytics

Webflow

Job description

Right Side Up is seeking freelance Conversion Rate Optimization consultants to join its talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.

Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile.