Freelance Ad Ops Specialist for Growth Tech

Right Side Up

Austin (TX)

On-site

USD 55,000 - 96,000

Full time

14 days+

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Job summary

Right Side Up is seeking freelance Ad Operations Specialists to own tracking infrastructure for clients across paid search, social, display and OTT. This is a hands-on technical role focusing on pixel configuration, server-side tracking, event passback, and martech governance.

You will translate marketing strategy into technical requirements, work with startups or large enterprises, and support 15–40 hour per week projects.

Qualifications

4+ years of hands-on ad operations across paid search, social, display and OTT.
Fluent in SQL: querying, transforming, and modeling complex datasets.
Knowledge of deliverability best practices and compliance (CAN-SPAM, domain/IP reputation).
Strong familiarity with Google Tag Manager, conversion tracking, and URL parameterization.

Responsibilities

Own ad ops execution across paid search, social, display, and OTT, including pixel configuration and server-side tracking.
Establish and maintain UTM tracking guidelines and campaign tagging standards.
Audit tracking discrepancies and data leakage across ad platforms.
Champion data governance, documentation and deliverability best practices across martech stack.
Manage data inflows/outflows within an ESP or CDP and data hygiene.
Maintain Google Tag Manager containers (tag, trigger, variable).
Query/model data in SQL to support targeting and reporting.
Act as the technical translator between marketing, analytics, and engineering.