Conversation Rate Optimization Consultant

Right Side Up; United States; Remote; USD 138,000 - 276,000; Full time

Job summary

Right Side Up is seeking freelance Conversion Rate Optimization consultants to join its talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.

Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile.

Qualifications

• Strong foundation in CRO, experimentation, and user behavior analysis.
• Experience designing and executing A/B or multivariate tests.
• Familiarity with experimentation and analytics tools (Optimizely, VWO, Google Analytics, Hotjar).
• Ability to form hypotheses and prioritize tests based on impact.
• Understanding of UX/UI principles and their impact on conversion.
• Strong analytical skills and attention to detail.
• Ability to communicate results clearly to stakeholders.
• Comfort working across different industries and customer journeys.

Responsibilities

• Analyze user behavior and conversion funnels to identify drop‑off points.
• Develop and execute A/B and multivariate testing programs.
• Create testing roadmaps aligned to business goals.
• Partner with design, product, and engineering teams to implement experiments.
• Optimize landing pages, product pages, and key conversion flows.
• Use Optimizely, VWO, Hotjar, and Google Analytics to run tests and gather insights.
• Report test results and translate findings into actionable recommendations.

Skills

CRO fundamentals

A/B testing

Multivariate testing

User behavior analysis

Experiment design

Strong analytical skills

Tools

Optimizely

VWO

Hotjar

Google Analytics

Webflow

Job description

About Right Side Up

Please note, this posting is to highlight joining Right Side Up 's talent collective specifically and is not representing an internal full‑time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early‑stage ventures, the fastest‑growing tech companies, and well‑established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.

About the Role

We’re seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation. Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile.

Contract engagements typically range from 10–40 hours per week.

Responsibilities

• Analyze user behavior and conversion funnels to identify drop‑off points and opportunities for improvement
• Develop and execute A/B and multivariate testing programs
• Create testing roadmaps aligned to business goals and hypotheses
• Partner with design, product, and engineering teams to implement experiments
• Optimize landing pages, product pages, and key conversion flows
• Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on‑site experiences
• Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
• Report on test results and translate findings into actionable recommendations

Requirements

• Strong foundation in CRO, experimentation, and user behavior analysis
• Experience designing and executing A/B or multivariate tests
• Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
• Ability to form hypotheses and prioritize tests based on potential impact
• Understanding of UX/UI principles and their impact on conversion
• Strong analytical skills and attention to detail
• Ability to communicate results and insights clearly to stakeholders
• Comfort working across different industries, products, and customer journeys

Nice to Have

• Experience with personalization and dynamic content strategies
• Familiarity with statistical significance and experiment design
• Experience in high‑growth startup environments
• Experience supporting both strategic planning and hands‑on execution