Freelance Creative Strategist / Copywriter

Alphalion Group; California City (CA); Remote; USD 55,000 - 117,000; Full time

Job summary

Alpha Lion is seeking a remote Freelance Creative Strategist and Copywriter who can turn customer insights into performance-driven creative. You will work asynchronously on a talent-pool basis, with project timing and weekly hours varying based on needs and performance.

Responsibilities include researching audiences, crafting sharp angles and scripts, and partnering with editors, designers, and media buyers to take ideas from brief to finished assets.

Qualifications

• Experience in DTC/eCommerce creative strategy and/or direct-response copywriting.
• Portfolio with paid-social concepts, scripts, briefs, or copy you helped create.
• Understanding of customer research, psychology, awareness, hooks, and testing.

Responsibilities

• Turn customer research into original creative concepts.
• Develop hooks, scripts, briefs, and ad copy for paid-social.
• Align concepts with customer motivations and language.
• Collaborate with editors, designers, creators, and media buyers to move briefs to assets.
• Review performance and iterate on ads, explaining wins and opportunities.
• Transform winning ideas into tests, not just surface variations.
• Manage assignments independently and deliver polished work on schedule.
• Help Alpha Lion build a faster, smarter, more repeatable testing engine.

Skills

Creative strategy

Direct-response copywriting

DTC/eCommerce

Job description

Freelance Creative Strategist / Copywriter

Freelance Creative Strategist / Copywriter

Role Summary

Big ideas. Sharp copy. Creative that moves.

Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit.

This posting supports an ongoing talent pool, so project timing and weekly hours may vary.

What You’ll Do

• Turn customer research, market signals, competitor activity, and performance data into original creative concepts.
• Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.
• Build concepts around customer awareness, motivations, objections, and the language people actually use.
• Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.
• Review creative performance and explain why an ad won, lost, or deserves another iteration.
• Transform winning ideas into thoughtful new tests without simply producing surface-level variations.
• Manage your assignments independently, communicate clearly, and deliver polished work on schedule.
• Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.

What Success Looks Like

• Your concepts are grounded in clear customer insight and a defensible testing hypothesis.
• Briefs and scripts reach production on time and require minimal clarification.
• Creative partners describe your direction and feedback as clear, decisive, and useful.
• Performance learnings consistently inform stronger concepts and iterations.
• You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity.

What You Bring

• Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both.
• A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create.
• A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing.
• The ability to connect creative decisions to performance—not just personal taste.
• Experience collaborating with video editors, designers, creators, or media-buying teams.
• Clear written communication, dependable follow-through, and comfort working independently in a remote environment.
• Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus.
• Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.