Creative Strategist

Attncapital; United States; A distancia; USD 90.000 - 120.000; Jornada completa

Descripción de la vacante

Attncapital is scaling aggressively and seeking a Creative Strategist to own the supply of net-new creative for our performance campaigns. You will read performance across top accounts, generate new angles, and translate insights into briefs for our creative director and freelancers.

In this hands-on role, you will drive creative velocity, work closely with Account Strategy and media buyers, and help build tooling to provide ongoing, structured creative insight.

Formación

• Experience translating performance data into creative hypotheses.
• Ability to generate net-new creative angles, not just iterate on existing assets.
• Deep understanding of UGC and native paid-social formats and what converts.
• Strong copywriting and scriptwriting ability to craft hooks.
• Clear communication and briefing skills for briefs to production teams.
• Familiar with major ad platforms and reporting tools; basic design literacy is a plus.

Responsabilidades

• Own creative performance analysis for high-priority ad accounts.
• Develop net-new creative assets based on analysis and insights.
• Translate requests from strategy and media buyers into precise briefs for creative/production.
• Prioritize production queue and drive urgency to accelerate velocity.
• Help build or integrate creative analytics tooling for ongoing insights.

Conocimientos

Data-to-creative translator

Conceptual thinker

UGC & native formats

Strong writer

Clear communicator

Tool-fluent

Herramientas

Meta Ads Manager

Meta Ad Library

TikTok Creative Center

Google/YouTube ad environments

3rd-party reporting tools

AI platforms

Figma/design literacy

Descripción del empleo

01 THE ROLE

Attncapital runs performance advertising campaigns for advertisers through editorial publisher handles, and we are scaling aggressively. Growth for our advertiser partners depends on a constant, high-volume supply of net-new creative. The Creative Strategist owns that supply.

This is a hands-on role for someone who can independently read what's working (and what isn't) across our highest-priority ad accounts, and translate that analysis into new creative assets. You won’t just react to requests, you’ll generate the next creative angle before anyone asks for it.

02 WHAT YOU WILL OWN

• Creative performance analysis. Review our highest-priority ad accounts and independently assess what creative is working, what isn't, and why.
• Net-new asset development. Build new creative assets based on your own analysis — you are a source of new ideas, not just an executor of others'.
• Cross-functional translation. Work directly with Account Strategy and media buyers to translate their requests into briefs specific enough for our creative director and production freelancers to execute without back-and-forth.
• Production prioritization. Prioritize the production queue and drive a real sense of urgency — creative velocity is a competitive advantage here.
• Creative reporting & tooling. Help build or integrate creative analysis tooling so account teams get ongoing, structured creative insight.

03 WHO YOU ARE

• A data-to-creative translator. You're comfortable turning performance results and metrics into concrete, actionable creative hypotheses.
• A strong conceptual thinker. You have a proven track record of consistently generating net-new creative angles — not just iterating on what already exists.
• Fluent in UGC and native formats. You have a deep understanding of UGC and native paid-social ad formats and what makes them convert.
• A strong writer. You have strong copywriting and scriptwriting ability — you can write the hook, not just brief someone else to.
• A clear communicator. You have strong communication and creative briefing skills, and can turn a strategist's or media buyer's request into direction specific enough for creative and production to run with.
• Tool-fluent. You're familiar with Meta Ads Manager and Meta Ad Library, TikTok Creative Center, Google/YouTube ad environments, third-party reporting and analysis tools, and AI platforms, Basic Figma/design literacy is a plus.

04 LOGISTICS

Location: Remote.

Reports to: Creative Director.

05 HOW WE OPERATE — OUR CORE VALUES

Our values are not decorative. They describe how we work, who we hire, and who succeeds here. We expect this role to embody them and to reinforce them in every piece of creative we ship.

• Lead by Example — We set the standard through our own work. We do not ask of others what we are not already doing ourselves, and we earn credibility by delivering.
• Laser Focus — We concentrate our energy on what matters most. We cut through noise, prioritize ruthlessly, and see the highest-value work through to completion.
• Step on the Gas — We move with urgency and bias toward action. Speed is a competitive advantage, and we do not wait for perfect conditions to make progress.
• Total Victory — We play to win outright. We hold ourselves to outcomes, not effort, and we are not satisfied until the result is unmistakable.