Freelance Creative Strategist / Copywriter

Alpha Lion; New York (NY); Remote; USD 55,000 - 124,000; Part time

Job summary

Alpha Lion seeks a Freelance Creative Strategist / Copywriter to turn customer insight into performance creatives for paid-social campaigns. You’ll research audiences, write scroll-stopping concepts and scripts, and work with editors, designers, and media buyers to move ideas from brief to asset.

This remote role starts freelance with potential for longer-term or full-time work based on performance and mutual fit.

Qualifications

• Portfolio showing paid-social concepts or scripts you helped create.
• Strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and testing.

Responsibilities

• Turn customer research, market signals, competitor activity, and performance data into original creative concepts.
• Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.
• Build concepts around customer awareness, motivations, objections, and the language people actually use.
• Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.
• Review creative performance and explain why an ad won, lost, or deserves another iteration.
• Transform winning ideas into thoughtful new tests without surface-level variations.
• Manage assignments independently, communicate clearly, and deliver polished work on schedule.
• Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.

Skills

Copywriting

Creative strategy

Audience research

Scriptwriting

Collaboration

Job description

Freelance Creative Strategist / Copywriter

Role Summary

Big ideas. Sharp copy. Creative that moves.

Alpha Lion is building a network of freelance Creative Strategists and Copywriters who know how to turn customer insight into performance creative that wins. You’ll research audiences, uncover compelling angles, write scroll-stopping concepts and scripts, and use real results to make the next idea stronger. This is a remote freelance opportunity with the potential to grow into a longer-term or full-time role based on performance, business needs, and mutual fit.

This posting supports an ongoing talent pool, so project timing and weekly hours may vary.

What You’ll Do

• Turn customer research, market signals, competitor activity, and performance data into original creative concepts.
• Develop sharp angles, hooks, scripts, briefs, and ad copy for paid-social creative.
• Build concepts around customer awareness, motivations, objections, and the language people actually use.
• Partner with editors, designers, creators, and media buyers to bring ideas from brief to finished asset.
• Review creative performance and explain why an ad won, lost, or deserves another iteration.
• Transform winning ideas into thoughtful new tests without simply producing surface-level variations.
• Manage your assignments independently, communicate clearly, and deliver polished work on schedule.
• Help Alpha Lion build a faster, smarter, more repeatable creative-testing engine.

What Success Looks Like

• Your concepts are grounded in clear customer insight and a defensible testing hypothesis.
• Briefs and scripts reach production on time and require minimal clarification.
• Creative partners describe your direction and feedback as clear, decisive, and useful.
• Performance learnings consistently inform stronger concepts and iterations.
• You demonstrate the judgment, reliability, and results needed for expanded assignments or a potential full-time opportunity.

What You Bring

• Demonstrated experience in DTC/eCommerce creative strategy, direct-response copywriting, or both.
• A portfolio featuring paid-social concepts, scripts, briefs, or copy that you personally helped create.
• A strong understanding of customer research, consumer psychology, awareness levels, hooks, angles, and creative testing.
• The ability to connect creative decisions to performance—not just personal taste.
• Experience collaborating with video editors, designers, creators, or media-buying teams.
• Clear written communication, dependable follow-through, and comfort working independently in a remote environment.
• Familiarity with Meta performance creative; experience with TikTok, YouTube, VSLs, UGC, health, wellness, supplements, or fitness is a plus.
• Openness to beginning with freelance assignments and, where there is mutual fit, exploring a longer-term or full-time opportunity.