Creative Strategist

Openkrill; United States; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Unlimited Time Off

Flexible hours

Fully remote

Global pods

Growth opportunities

Job summary

Openkrill is seeking a Creative Strategist to own creative and data-analysis outcomes across client accounts, with a strong emphasis on writing, analytics, and measurable performance. You will develop and test high-converting concepts, translate data into creative pivots, and mentor junior team members.

The role requires exceptional English writing, a background in performance-driven creative for paid social, and the ability to collaborate across fast-moving, data-driven environments.

Qualifications

• Fluency in written and spoken English (required).
• Experience developing performance-driven creative for paid social or digital channels.
• Strong ability to interpret performance data and guide creative direction.
• Experience collaborating cross-functionally in fast-moving, data-creative environments.
• Portfolio or examples of creative thinking, copy, or performance work is a plus.

Responsibilities

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
• Write and guide performance copy that is structured, intentional, and measurable.
• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
• Stay current on platform changes, creative formats, and performance trends that materially impact results.

Skills

Exceptional writing

Data-driven thinking

Creative strategy

Mentoring others

Cross-functional collaboration

Job description

ABOUT THE ROLE

We’re a tight-knit team of creative and analytical thinkers, building performance-first creative systems and partnering with some of the world’s largest brands.

We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way!

We’re looking for a Creative Strategist to own creative, data analysis and performance outcomes across client accounts, with a strong bias toward great writing, analytics, measurement, and continuous improvement.

WHAT YOU’LL DO

• Own creative strategy across multiple paid social accounts; from insight and hypothesis through execution and iteration.
• Run performance-led research; analyze ad platform data, creative performance signals, and competitor patterns to inform strategy.
• Develop and test high-converting creative concepts grounded in consumer insight, platform mechanics, and historical performance.
• Build clear creative hypotheses, testing frameworks, and messaging systems; not one-off ideas.
• Write and guide performance copy that is structured, intentional, and measurable.
• Partner closely with design, editing, and media buying to ensure creative is built for testing, scale, and learning.
• Translate quantitative performance data and qualitative feedback into concrete creative decisions and pivots.
• Mentor junior creatives; sharpening their strategic thinking, analytical instincts, and execution quality.
• Present creative strategy and performance rationale to clients with clarity, logic, and confidence.
• Stay current on platform changes, creative formats, and performance trends that materially impact results.

WHAT WE’RE LOOKING FOR

• Exceptional writing ability, ideally in short-form, digital-first content.
• A performance mindset; you enjoy digging into data, spotting patterns, and turning insights into creative action.
• Deep understanding of consumer psychology, platform behavior, and how creative actually drives outcomes.
• Comfort forming hypotheses, reading results, and making fast, informed creative decisions.
• Genuine interest in mentoring others and raising the overall quality bar.
• Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something.

MUST HAVES

• Fluency in written and spoken English is required.
• Experience developing performance-driven creative for paid social or digital channels.
• Strong comfort interpreting performance data and using it to guide creative direction and iteration.
• Experience collaborating cross-functionally in fast-moving, data-creative-focused environments.

NICE TO HAVE

• A portfolio or examples that showcase creative thinking, copy, or performance work; helpful but not required.
• Experience working closely with media buyers or growth teams.
• Familiarity with structured testing frameworks and creative systems.

WHY THIS ROLE (BENEFITS)

• Unlimited Time Off & Sick Days
• Flexible hours
• Fully remote (with the possibility to work from anywhere)
• Global pods (meet creatives from all around the world)
• High opportunity for growth!