Paid Media Expert (Google Ads + LinkedIn Ads | B2B Tech Focus) Remote

Barrena Branding & Marketing; United States; Remote; USD 55,000 - 96,000; Part time

Benefits offered by this job

Open, collaborative environment

Strategic guidance and feedback

Respect for your time and expertise

Job summary

Barrena Branding & Marketing is seeking a talented Paid Media Specialist to manage campaigns for B2B technology clients. You will plan, execute, and optimize Google Ads, LinkedIn Ads, and retargeting efforts to drive qualified leads, lower CAC, and support client growth.

The role is remote, contract-based (1099) with flexible hours and a collaborative team. You should bring 2+ years of B2B tech marketing, hands-on ad platform experience, and a proven portfolio.

Qualifications

• Must have proven B2B tech paid media experience.
• Submit examples of previous paid campaigns with ad copy, targeting strategy, and performance data (CPL, ROAS, CAC).
• Experience as a U.S.-based 1099 contractor is required.
• Detail-oriented with strong communication of performance and strategy.
• Hands-on experience with Google Search, Display, YouTube, and LinkedIn campaigns.

Responsibilities

• Plan and manage paid media campaigns across Google, Display, YouTube, and LinkedIn.
• Build and optimize retargeting campaigns for high-intent audiences.
• Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC).
• Provide regular performance reports with actionable insights.
• Collaborate on messaging, creative, and landing page strategy.

Skills

B2B tech experience

Portfolio required

Detail-oriented

Strong communicator

Google Ads

LinkedIn Ads

Retargeting strategy

B2B funnels

Tools

HubSpot

CRM integration

Job description

Applicant Notice: We are aware of fraudulent messages being sent by individuals posing as our hiring team. Any communication not provided directly through an @barrenabranding.com email address is not affiliated with us. Careersbarrenabranding.com is NOT affiliated with Barrena Branding & Marketing, and communications from anyone identifying themselves as “Brian Dansie,” "Richard Glover" or "Jackson Webb" are not authorized by our company. If you receive one of these communications, please do not provide personal, financial or identification information.
We’re looking for a talented, detail-oriented Paid Media Specialist with deep experience running Google Ads, LinkedIn Ads, and retargeting campaigns for B2B technology companies. You’ll play a key role in planning, executing, and optimizing paid campaigns that drive qualified leads, lower CAC, and support our clients’ growth goals.
This role is flexible and collaborative. We offer strategic support and guidance, and want you to feel valued as you deliver amazing work on our behalf.

Responsibilities

• Plan and manage paid media campaigns for our clients across Google Search, Display, YouTube, and LinkedIn Ads
• Build and optimize retargeting campaigns to re-engage high-intent audiences
• Analyze performance data and adjust campaigns based on KPIs (CPL, ROAS, CAC, etc.)
• Provide regular performance reports with actionable insights
• Conduct keyword research and develop audience targeting strategies based on B2B buyer intent
• Collaborate with our team to align messaging, creative, and landing page strategy with campaign goals
• Stay updated on industry trends and best practices in digital marketing and B2B tech
• Meet deadlines consistently and communicate proactively about project status

Who We’re Looking For

• B2B Tech Experience: Proven experience running paid media campaigns for B2B technology companies is required
• Portfolio Required: You must submit examples of previous paid campaigns — including ad copy, targeting strategy, and performance data (e.g., CPL, ROAS, CAC, etc.)
• U.S.-Based Contractor: Must reside in the U.S. and work as a 1099 independent contractor
• Detail-Oriented: You double-check everything — targeting, budgets, tracking, and reporting
• Strong Communicator: You’re responsive, proactive, and clear in communicating performance, optimizations, and strategy
• Google Ads + LinkedIn Ads Expertise: You have hands-on experience managing Google Search, Display, YouTube, and LinkedIn Ads campaigns
• Retargeting Strategy: You know how to build and refine retargeting funnels to re-engage high-intent B2B audiences
• Understanding of B2B Funnels: You can interpret lead generation data and align paid strategy to buyer intent and sales pipeline
• Bonus: Experience setting up conversion tracking, integrating with HubSpot or other CRMs, or launching campaigns alongside content or email marketing strategies

Experience

• B2B tech marketing: 2 years (Required)
• Google Ads: 2 years (Required)
• LinkedIn Ads: 2 years (Required)

What We Offer

• An open, collaborative environment; We want you to enjoy working with us and support your professional growth
• Strategic guidance and feedback (we don’t leave you guessing!)
• Respect for your time and expertise

Pay Range

• Hourly rate or project-based pricing depending on your experience and working style
• We’re committed to fair compensation and long-term collaboration with the right person

Hours

• 5-15 hours per week, depending on project load and availability; ability to grow into other projects with more weekly hours

Job Type

• Contract | Contractor (1099)

Work Location:

• Remote